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zynga旗下mafia wars暴力美学广告遭英国广告标准局禁止

发布时间:2010-07-15 07:16:35 Tags:,,

zynga最近推出的一条广告内容惹上了麻烦,该广告是针对zynga旗下的mafia wars而做的。该广告描述词“从街头小混混到黑手党小首领,从街头开始并最终赢得所有人的尊重”。

street-thug

street-thug

英国广告标准局裁定该广告涉嫌价值取向的误导,将会被禁止推出。广告标准局称该广告充满好斗的成分,取向相当危险,宣扬暴力,而且对事后的结果相当不负责任。

该广告已经被facebook屏蔽了。facebook声称该广告违反了相关的广告条例,并且宣扬了暴力。

mafia-wars-play-now

mafia-wars-play-now

A controversial advertisement posted by Zynga on Facebook has been banned by the “Advertising Standards Authority” in the UK. The advertisement depicted a man wielding a knife with the ad copy of “From street thug to capo. Earn your street cred and be respected.” The Advertising Standards Authority, “the UK’s independent regulator of advertising across all media”, determined that the ad was inappropriate.

The ASA stated that “aggressive and threatening [...] and condoned violence and was irresponsible”. According to the Guardian, “Zynga blamed Facebook, claiming that the social networking website approved the ad.” Facebook ultimately removed the ad “because it breached internal advertising guidelines that [prohibit] images of weapons”. While it may be much ado about nothing, it was interesting to see an actual advertising authority step in to block an ad on Facebook.

As for Zynga, I’m sure someone in the marketing department thought it was a creative idea, unfortunately Zynga’s ads will probably be getting more scrutiny after this little mishap.


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