前段时间我们提到了游戏开发周边配件公司Mad Catz1000万美元100%收购加利福尼亚游戏声效耳麦制造商Tritton。游戏周边产业也存在着大量的发展机会。日前Peacock Equity向游戏语音聊天公司Vivox投资了200万美元，该资本来自美国全国广播公司环球部门和通用电气旗下的风险资本联合投资。
针对这笔投资，venture beat作者Dean Takahashi表示游戏周边的企业和产品正在受全球资本的关注。当游戏越来越趋于社交化的时候，Vivox公司将在其中扮演更重要的作用。Vivox在全球超过180个国家有3000万用户，服务的游戏公司包括Linden Lab、Nexon、Realtime Worlds和Sony Online Entertainment等等。
Peacock Equity has invested $2 million in online game voice-chat company Vivox.
Peacock is a joint investment fund of General Electric Capital’s Media, Communications and Entertainment business and NBC Universal. Boston-based Vivox lets players engage in voice chat in their favorite online games. Vivox will use the money to expand into new markets and provide complementary offerings such as presence, text, virtual goods and audio advertising.
The investment shows that old media companies are interested in the new media of games and the audiences that games are reaching. As games become more social, Vivox believes that more gamers will want to communicate via online voice chat.
Other investors include Benchmark Capital, Canaan Partners, GrandBanks Capital and IDG Ventures. Peacock Equity is interested in Vivox because it is doing cutting-edge communications and has established itself among game fans, which is an audience that Peacock views as important. Vivox reaches 30 million users in more than 180 countries, and its customers include CCP Games, Linden Lab, Nexon, Realtime Worlds, Sony Online Entertainment and Wizards of the Coast.
Vivox was founded in 2005 and has 38 employees. Rivals include Dolby. Vivox is a multi-platform solution that connects users in high-definition voice chats whether they are using a PC, Mac, web page, or PlayStation 3.