谷歌Adnroid操作系统可以超越苹果iOS，成为市场占有率最高的手机平台，但Android Market却仍然不敌App Store，这个应用商店的产品鱼龙混杂，应用曝光率不足，用户也很难搜索到自己所需的产品。
这就给许多第三方竞争对手创造了可乘之机，它们开始争相与Android Market争夺用户，亚马逊Appstore就是其中最引人注目的一者，并以提供最佳的Android应用程序为主要卖点。与此同时涌现的还有许多小型竞争对手，例如BloomWorlds以锁定家庭用户的Android应用产品为主要特色，而Archos则主要关注拥有大屏幕的Android高端设备的应用市场。这些应用商店同时还要与GetJar、Mobango等跨平台大型应用商店，以及威瑞森、T-Mobile USA等移动运营商的应用商店展开激战。
·美国艺电 EA拥有许多高质量的手机游戏，例如《模拟人生》、《老虎伍兹高尔夫球巡回赛》、《俄罗斯方块》以及《Monopoly》和《Scrabble》等经典之作。但即使是这类著名的游戏投放到Android Market或其他应用商店，也还是难免如石沉大海一样，被大量手机应用淹没的结果。
Who Else Should Launch an Android App Store?
Google’s Android may have overtaken Apple’s iOS as the most coveted mobile platform in the U.S., but the Android Market is still a rotten place to shop. The overstocked shelves teem with all sorts of crap among the really valuable stuff, and searching for a specific app in the enormous library is often difficult unless you know the exact name of what you’re looking for.
So it’s no surprise that a small army of players are vying to compete with Android Market by distributing apps directly to consumers. Amazon is the highest profile of these, of course — the online retailer is hoping to differentiate itself by offering only the best Android apps, just as Barnes & Noble is doing on its Nook Color device. But smaller competitors are emerging too: startup BloomWorlds hopes to gain traction as a distributor of family-friendly Android titles, while Archos is focusing on apps for higher-end Android devices with larger screens. All those players are competing with cross-platform mega-stores like GetJar and Mobango as well as carrier stores like those offered by Verizon Wireless and T-Mobile USA.
More app stores means a more fragmented market, of course, and some app store operators are already having trouble attracting the attention of developers who have plenty of distribution channels to choose from. But here are a few candidates who could benefit from joining the game:
* Facebook. Facebook’s popularity among mobile users is well documented, but building an app distribution business would allow it to own a much larger piece of the user experience — as well as creating a new revenue stream.
* Electronic Arts. EA’s massive mobile game portfolio teems with high-profile franchises like The Sims, Tiger Woods PGA Tour and Tetris, not to mention classics like Monopoly and Scrabble. But even those notable titles can get lost in Android Market or other app stores with a seemingly infinite number of titles on the shelves.
* Best Buy. The nationwide chain sells phones from all four tier-one carriers in the U.S., and it is honing its focus on mobile as it backs away from its big-box strategy. And like Amazon, it could market the store by giving away credits to consumers who buy qualifying phones.（source: gigaom）