游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

调查称App Store应用发行商平均每年收益仅8500美元

发布时间:2011-04-22 10:18:06 Tags:,,

苹果首席运营官蒂姆·库克(Tim Cook)在最近的电话会议中重申,苹果App Store已为应用开发者创造了20亿美元收益(游戏邦注:App Store应用程序数量至今已超过35万种,下载量突破100亿次)。虽然iTunes电子产品的销量正稳步增长,但有调查指出,真正推动iTunes应用商店发展的动力是应用程序销售,而不是音乐、电影、电视节目和书籍等内容。那么苹果应用开发者的平均收入究竟是多少呢?

据148Apps.biz观察,iOS平台目前约有37万款出自7.8万发行商之手的应用程序,平均每款应用的售价为2.52美元。虽然App Store问世三年以来已突破100亿次下载量,创收20亿美元,但平摊到每个发行商身上的收益实际上非常之少——每名发行商平均每年只能创收8500美元左右。要注意的是,这里所指的一家发行商可能只是一个开发者,也可能是一个拥有分析师、开发者、测试人员和经理人的大团队。

谷歌AdMob最近的调查显示,多数用户将智能手机、平板电脑作为游戏设备。这一点正可间接证实在App Store前100名付费应用中,游戏产品比例高达40%的说法。另外,在该应用商店上百亿次的下载量中,绝大多数是低价产品的贡献,由此可见发行商从这20亿美元中分得的收益更是不容乐观。

ios-game-app-revenue

ios-game-app-revenue

ios-non-game-revenue

ios-non-game-revenue

在App Store中,有40%的收益流向了游戏产品,所以游戏比其他类型应用的利润更为可观。但以上图表的分析并没有将那些特别抢手的应用产品考虑入列,以免打破这种数据统计的平衡性。该图表的分析显示的是所有应用的平均供需情况,其假设前提是低价应用下载量更占优势。

市场调研公司comScore最近的调查结果也许可以指出用户对新款智能手机的消费情况,但却并没有显示他们对应用产品的消费水平。从以上数据可以看出,如果要推动应用市场的持续发展,App Store发行商很有必要考虑选择付费下载以外的运营模式。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

The Average iOS App Publisher Isn’t Making Much Money

In the latest earnings call, Apple COO Tim Cook reiterated that the Mac-maker has paid out over $2 billion to developers. These transactions were the financial result of over 10 billion downloads of the more than 350,000 apps available in the App Store. While iTunes electronic sales have been steadily increasing, the logical assumption that it’s the app sales and not the music, movies, television and books being sold driving success. So how much of that app revenue is actually making its way to the average developer?

According to 148Apps.biz, there are approximately 370,000 iOS apps from 78,000 publishers with an average price of just $2.52 U.S. per app. While there may have been over 10 billion app downloads, that number spreads the $2 billion that Apple has paid to publishers over its three-year lifespan very thin. These numbers translate into an economy where there is just over $8,500 per publisher per year to go around.  Keep in mind that a publisher may be just a single developer, or a whole team of analysts, developers, testers and managers.

Looking at the numbers in a slightly different manner, consider the recently published AdMob survey that indicates most smartphone and tablet owners are using their devices to play games. This breakdown is supported by the fact that 43 of the top 100 paid apps in the App Store are games. Assuming an exponential distribution of downloads, where the cheaper apps are being downloaded more often than the expensive ones, we can extrapolate how many downloads it would take to account for the $2 billion in payments to publishers.

By breaking out games from the rest of the apps in a 60/40 split of revenue (40 percent going to games), you can see why games in particular are more lucrative than other types of apps.  What this analysis doesn’t take into consideration are the runaway success stories that would only skew the data even more.  This analysis assumes an even distribution across all apps based solely on the textbook supply vs demand premise that cheaper apps sell larger volumes.

While the latest research from comScore  may show how people are spending their money on new smartphones, it doesn’t show how people are spending their money on apps. According to this data, if the app market is to continue to thrive, alternate funding models that aren’t based on the sale of apps in the App Store will need to take shape.(source:gigaom


上一篇:

下一篇: