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调查称Facebook付费游戏用户每月平均消费4.5美元

发布时间:2011-04-20 09:36:23 Tags:,,,

据社交音乐游戏公司MXP4调查显示,三分之一的Facebook用户通过该社交网站的搜索结果找到自己要玩的游戏(游戏邦注:该调查共有229名受访者)。

调查还发现,尽管Facebook音乐页面是最受欢迎的粉丝页面之一,仅有11%的Facebook用户体验音乐题材类的游戏。虽然仅有6%的用户购买Facebook游戏道具,但将近12%的用户称愿意在互动音乐游戏中,为自己最喜爱的艺术家最新曲目付费。

MXP4's bopler games hub

MXP4's bopler games hub

这项调查结果还指出,尽管《FarmVille》等社交游戏在Facebook平台极具人气,但Facebook游戏应用的社交性还达不到用户的要求,仅23%的用户称自己曾与好友在游戏中进行对决。

96%的受访者表示自己希望体验更多支持他们定期与好友互动和挑战的社交游戏。MXP4首席执行官Albin Serviant表示,“我们发现Facebook用户对社交游戏的需求量还是很大,他们想赢得奖励,同时也希望与好友进行挑战,用个性化的音乐点缀游戏。很显然,用户对个性化游戏体验的需求还在不断增长。”

Serviant还强调该调查发现,Facebook付费游戏用户的每月平均消费金额是4.5美元。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

A third of Facebook members are also social gamers, survey finds

One third of Facebook members play games through the social networking website research has found.

Conducted by social music gaming company MXP4, the survey found that one a third of Facebook users play games through the site, but only 11% have played music-related games, despite music pages being one of the most popular types of fan pages created.

The survey also shows that people were willing to pay for an improved gaming experience on Facebook and that while only 6% bought extra items on Facebook games at the moment, nearly 12% were willing to pay to have access to their favourite artist’s latest tracks through interactive music games.

In total, 229 people responded to the survey carried out by MXP4, which also found that despite the popularity of games such as Farmville, Facebook gaming apps were not as social as its users would like, with less than a quarter (23%) said to be competing against their own friends.

Almost all respondents (96%) said they would like more games which would seem them able to play against their friends and compete against them on a regular basis.

Albin Serviant, CEO of MXP4 commented: “We can see that Facebook users want more from games on social networks. They want to win prizes, but also have the opportunity to compete with their friends and personalize their games with music. It is clear that there is a increased demand for a personalized gaming experience”

Serviant highlighted the potential of the findings of the survey that survey which also found that those who spent money on Faceook games spent an average of $4.50 a month (£2.76).(source:thedrum


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