美国手机游戏领域巨头EA Mobile日前与印度公司Nazara布局印度、孟加拉和斯里兰卡市场，推广旗下手机游戏在当地的受众影响力。

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Nazara在印度、孟加拉和斯里兰卡地区拥有超过1亿的用户市场。Nazara称这次结盟使EA Mobile在该地区的6亿手机用户中具有潜在的影响力。

Nazara首席执行官Nitish Mittersain表示Nazara在最近两年的用户量上出现了疯狂的增长，而和EA Mobile的结盟将依托EA Mobile本身的名气提高Nazara的地位。

Nazara目前控制着印度手机娱乐领域大概40%的市场。

Given the size of the market, news that EA Mobile has signed a deal with Indian publisher Nazara to bring its back catalog of mobile games to the region could be lucrative for both parties.

The partnership grants Nazara – which boasts a subscriber base of more than 100 million – the exclusive rights to distribute EA titles across multiple marketplaces and retail channels in India, Sri Lanka and Bangladesh.

In total, Nazara estimates EA’s titles will now have access to a potential userbase of 600 million mobile phone consumers.

Casual concern

“Nazara has seen rapid growth in its market share in the Indian mobile gaming space over the last two years, and our relationship with EA Mobile underlines the credibility we have built in this sector,” says CEO Nitish Mittersain.

“We see huge potential to grow the overall mobile gaming business while providing maximum value to the end consumers.

“Also, with the advent of 3G in a bigger way later this year, we feel that the EA Mobile catalog of games will put mobile gaming at the forefront of 3G content consumption allowing carriers and local OEMs to differentiate their proposition for these new services.”

Nazara currently has approximately 40 percent market share in mobile gaming in India and serves over 200,000 free and paid game downloads per day.