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techcrunch消息,google开拓游戏市场新证,投资zynga

发布时间:2010-07-12 00:35:47 Tags:,,,

我们从多种渠道获悉,Google已经秘密对社交游戏巨头Zynga公司投资了1-2亿美元。Zynga公司在过去一年已经获得了约5亿美元的风险投资,包括上个月来自软银资本(Softbank Capital)的1.5亿美元和去年年底来自数字天空技术(Digital Sky Technologies)、老虎环球基金(Tiger Global)、Institutional Venture Partners和Andreessen Horowitz的1.8亿美元。但是,软银的公告并未得到Zynga的正式确认,而且,很可能,这笔交易的一部分就是Google的投资。

zynga

zynga

该投资的部分交易大约在一个月前已经完成,而更广泛的战略合作仍在洽谈中。

消息称,该投资来自Google本身,而非Google Ventures,这是一个战略高度上的合作。Zynga将成为将于今年年底启动的Google游戏的基石。Zynga游戏不仅给予Google游戏一个坚实的社交游戏基础,而且还会带Google进入社交游戏网络。我不惊讶于在未来见到Google Checkout取代Paypal成为主要支付工具。 Zynga恐怕是Paypal最大的单一客户,而Google一直在想方设法发展Google Checkout。

消息还称,Zynga 2010年上半年的收入将达到惊人的3.5亿美元,其中一半来自营业收入。预计Zynga 2011年的收入至少达到10亿美元。这推翻了此前对Zynga收入的预测。

Zynga继续开拓高级别的战略性商务合作。原因是Zynga允许合作伙伴重新构建目前由Facebook掌控的社交图谱,这吸引了像Yahoo这样的公司,还有现在的Google。不管是什么原因,人们热衷于玩这些游戏,并沉溺其中,一天又一天地回来玩。这使得Facebook成为今天的 Facebook。Google、Yahoo等公司也想感染一些这样的魔力。

我们联系了Google和Zynga,但双方均没有对此发表评论。(中文部分来自techcrcuch中文站

google-spiderbot

google-spiderbot

Google has quietly (secretly, one might say) invested somewhere between $100 million and $200 million in social gaming behemoth Zynga, we’ve confirmed from multiple sources. The company has raised somewhere around half a billion dollars in venture capital in the last year alone, including $150 million from Softbank Capital last month and $180 million late last year from Digital Sky Technologies, Tiger Global, Institutional Venture Partners and Andreessen Horowitz. The Softbank announcement was never officially confirmed by the company, however, and the Google investment was likely part of that deal as well.

The investment part of the deal closed a month ago or so. A larger strategic partnership is still in process.

The investment was made by Google itself, not Google Ventures, say our sources, and it’s a highly strategic deal. Zynga will be the cornerstone of a new Google Games to launch later this year, say multiple sources. Not only will Zynga’s games give Google Games a solid base of social games to build on, but it will also give Google the beginning of a true social graph as users log into Google to play the games. And I wouldn’t be surprised to see PayPal being replaced with Google Checkout as the primary payment option. Zynga is supposedly PayPal’s biggest single customer, and Google isalways looking for ways to make Google Checkout relevant.

And there’s more. These same sources are saying that Zynga’s revenues for the first half of 2010 will be a stunning $350 million, half of which is operating profit. Zynga is projecting at least $1.0 billion in revenue in 2011, say our sources. This blows previous estimates out of the water.

Zynga continues to work on high level strategic business development deals. The reason these deals are so attractive to companies like Yahoo and now Google is this – Zynga allows them to rebuild the massive social graph, currently controlled by Facebook. For whatever reason people love to play these games and get passionately addicted to them, coming back day after day. That’s helped Facebook become what it is today. Google, Yahoo and others want some of that magic to rub off on them, too.

We’ve reached out to both Google and Zynga for comment. Neither have responded.

There will be lots more news on Google Games in the near future, we’re guessing. Here’s a job opening for a Product Lead for Google Games, for example:

Product Management Leader, Games – Mountain View

This position is based in Mountain View, CA.

The area: Product Management

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. With eyes focused squarely on the future, our team works closely with creative and prolific engineers to help design and develop technologies that improve access to the world’s information. We’re responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting and tailoring our solutions to all the markets where Google does business.

The role: Product Management Leader, Games

The Product Management Leader, Games will be a flexible, results-oriented, and experienced senior leader who will be responsible for developing Google’s games commerce product strategy and partnering to build and manage the business with a cross-functional team. You will have visionary product insight, combined with experience in the online content business, significant technical expertise and extensive leadership and business skills. The Product Management Leader, Games combines a great instinct for developing compelling products with a strong focus on users and technical aptitude to work with a world class engineering team and the business sense to drive product goals and strategies.

Responsibilities:

Identify market opportunities and define product vision and strategy.

Develop and launch new products and enhance existing products.

Lead and mentor a team of Product Managers.

Engage closely with the engineering team to help determine the best technical implementation methods as well as a reasonable execution schedule.

Establish partnerships as necessary to drive the growth of Google’s products.

Requirements:

Technical degree or equivalent experience. Masters or PhD preferred.

Experience building an online gaming business both on the web and on mobile devices. Deep understanding of the game business and how to create hits.

Proven success in driving product strategy and product design for a successful game.

Solid product management experience with a track record of creating innovative and winning Internet or software solutions.

Significant people and organizational management skills. A natural leader and mentor.

Demonstrated ability to gather user requirements and convert them into a winning product vision. Strong quantitative and analytical abilities.

Strong communication skills with the ability to evangelize the merits of Google’s products internally and externally.


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