据Meguerian所述，他让9岁的女儿从iTunes App Store下载了包括《Zombie Cafe》、《Treasure Story》和 《City Story》在内的数款免费游戏，但几周后却发现女儿在这些游戏虚拟货币上花掉了将近200美元。
在国会议员Edward Markey的呼吁下，FTC（美国联邦贸易委员会）也已介入调查此事。iOS 4.3的新功能得到了Markey的认同和称赞，他认为这是苹果积极保护家长利益的重要举措。
该起诉书中还指出，苹果在《蓝精灵村庄》的iTunes App Store中添加的免责声明（游戏邦注：该声明提醒用户购买虚拟货币会花掉自己的真实钞票），只是“出于对FTC调查的一种回应，或者苹果自己的良心发现……”
Apple Sued Over In-App Purchasing
The lawsuit claims Apple unlawfully targeted children and induced them to purchase high-priced virtual goods from the iTunes App Store.
Attorneys representing Phoenixville, Pa., resident Garen Meguerian filed a lawsuit against Apple on Monday claiming that the company allowed minors to purchase virtual goods through iOS games without the authorization of their parents.
Meguerian let his 9-year-old daughter download several free games from the iTunes App Store, including “Zombie Cafe,” “Treasure Story,” and “City Story,” the complaint said. Several weeks later, Meguerian discovered his daughter had purchased approximately $200 of virtual currency called “Zombie Toxin,” “Gems,” and “City Cash.”
“These games are highly addictive, designed deliberately so, and tend to compel children playing them to purchase large quantities of Game Currency, amounting to as much as $100 per purchase or more,” the complaint said.
Weak authentication leaves your organization open to sophisticated hackers.
The complaint blames Apple for allowing what is referred to as a “bait-and-switch business scheme.”
At issue is Apple’s former practice of allowing in-app purchases without a password for fifteen minutes after an initial authorization. With the release of its iOS 4.3 update in March, Apple began requiring passwords for every transaction, after news reports and state officials began questioning why the sale of $99 virtual items in games like Capcom’s Smurf’s Village were being bought by children.
The Federal Trade Commission began looking into the issue at the urging of Congressman Edward Markey (D-Mass.). The release of iOS 4.3 prompted a statement of approval from Markey, who applauded Apple’s effort to help protect parents from unwanted in-app purchases.
The complaint also notes that Apple has added a warning that in-app currency costs real money to the iTunes App Store purchase page of Smurf’s Village “either in response to the FTC’s investigation, or as a result of a guilty conscience …”
This assumption is probably incorrect: While Apple may have communicated displeasure to Capcom about the high-priced items sold in Smurf’s Village, it is more likely that Capcom, as the game’s developer, added the disclaimer. That’s the way the App Store works: Developers, and not Apple, provide the text describing their apps. Apple merely approves such listings.
It remains to be seen whether increasing friction in in-app commerce will curb its appeal. In January, prior to Apple’s changes, in-app payment and mobile messaging provider Urban Airship published a survey indicating that implementations of in-app purchasing will rise from 8% in 2010 to 31% in 2011.
Mobile research firm Distimo found that 34% of the revenue generated by the top 100 iOS apps in December, 2010, came from free applications featuring in-app purchasing. What makes this more remarkable is that when these figures were released, less than 2% of iOS apps utilized this freemium model. With so few apps bringing in a third of app revenue, it’s not surprising this business model is attracting attention.（source:informationweek）