在该报告排在前20名的手机设备中，Android手机占据了14个席位。前五强的手机设备分别是iPhone、黑莓Curve、HTC Evo、三星Bolt和黑莓Bold 2。
除此之外，该报告还调查了包括iPad、iPod Touch和三星Galaxy Tab等其他“连网”设备的广告印象。这类平台的广告印象同比上月增长了21%，占所有移动设备广告印象的17%。其中智能手机的份额为64%，功能性手机占19%。（游戏邦注：这里的功能性手机数据并不能代表整个市场趋势，因为Millennial的广告并不能投放到没有应用程序或浏览器的“功能性手机”平台，而这类手机仍然很有市场。）
iOS Grows in March, Generates More Ad Revenue
In mobile ad network Millennial Media’s March 2011 report on mobile platform trends, it found that iOS’s share has grown, thanks to the recent launch of the Verizon iPhone. Month-over-month, the iPhone grew 17% and the iOS platform itself grew by 11%. The Verizon iPhone accounted for 8.2% of all the iPhone impressions on its network during March, says Millennial.
Meanwhile, Android was the leading smartphone platform on the network for the 4th month in a row, with a 48% ad impression share. However, in terms of impression growth, as opposed to share, Apple iOS impressions grew at 29% while Android impressions grew 23%.
Also of note, 14 of the top 20 devices on Millennial’s report run Android. The top five, in order, were the iPhone, the BlackBerry Curve, the HTC Evo, the Samsung Bolt and the BlackBerry Bold 2.
The top 5 manufacturers were Apple, Samsung, HTC, RIM and Motorola.
Connected Devices Growing
Millennial doesn’t just track smartphones, though. It looks at other “connected” devices, too, including the iPad, iPod Touch and Samsung Galaxy Tab, for example. This group increased 21% month-over-month, now accounting for 17% of the total device impression share. Smartphones were at 64% and feature phones were at 19%. The feature phone share number shouldn’t be taken as indicative of wider market share trends, however, because Millennial’s ads can’t even run on what’s still a very large portion of the mobile phone market – the “dumb” devices without apps or browsers known as “feature phones.”
Developers, of course, will be most interested in the data on revenue share. iOS apps represented 47% of the Application Platform Mix, when ranked by revenue. Android apps were 36%, BlackBerry apps were 7% and “Other,” a category that included Nokia’s Symbian, Windows Phone and Palm, were at 10%. This trend is more indicative of Millennial’s customers, however, than it may be of general revenue trends on various platforms.
That said, Millennial found that gaming applications were the number one app category last month, with 37% of the app revenue share. Shopping and Retail apps also grew by 40% month-over-month. Ranked by revenue, the top categories in March were games, music and entertainment, social networking, mail and messaging, news and current events, weather, sports, health and fitness, shopping and retail and finally, books and reference.（source:readwriteweb）