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世界银行报告表示金币农民行为对国家经济发展有益

发布时间:2011-04-12 14:33:01 Tags:,,

据世界银行最新报告所述,目前囤积游戏货币出售给MMO玩家的亚洲“金币农民”产值占全球“第三方游戏服务”业每年30亿美元收入的85%。这30亿美元的数值统计于2009年,包括为MMO玩家提供金币(85%)和代练(15%)等服务所产生的收益。

报告指出,这些在游戏内积累货币出售给其他玩家的“金币农民”的行为值得提倡,因为这项服务能够带动贫穷国家的发展。西方玩家在诸如《魔兽世界》等流行MMO游戏中收集资源的时间有限,因而就不断有其他玩家为他们提供装备和道具来换取现金。

魔兽世界:大灾变

报告中阐述道,这些商品的供求已发展为成熟的运营模式,某些人聚集起来专门赚取游戏中的货币来贩卖。有报道指出,将近1/4的MMO游戏玩家花钱购买游戏中的道具,有些人还花费甚多以让他们的角色快速成长。(游戏邦注:中国虚拟道具零售商每年能通过这种方法获得大约100万美元左右的收益,这些年来总收入接近1000万美元。)(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Report: MMO ‘Gold Farmers’ Make Up 85% Of $3B ‘Gaming Services’ Industry

“Gold farmers” in Asia who stockpile game currencies to sell to MMO players now make up 85 percent of the $3 billion global “third-party gaming services” industry, according to a new report from The World Bank Group’s InfoDev arm. That $3 billion figure is from 2009, and includes revenue generated from services such as gold farming (85 percent) and power-leveling (15 percent) for MMO players.

“Gold farmers,” or those players who collect in-game currency to sell to other players, should be encouraged, as these services could aid development in poorer countries, the report suggests. Western players have limited time to collect resources in popular MMOs such as World of Warcraft, and therefore are increasingly turning to other players to supply them with gear and items at a price.

The report says that the supply chain for these goods has developed into a full blown business model, with individuals working together to secure as much currency as possible, and splitting the revenue between a retailer and a “farmer.” It is suggested that around a quarter of MMO players spent real money on in-game items, with some paying significant amounts to help their characters expand more quickly. Dozens of Chinese virtual item retailers now make around $1 million each year from the practice, with nearly a dozen retailers making as much as $10 million on a yearly basis. (Source: Gamasutra)


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