1)据市场咨询公司Parks Associates的数据分析称，全球社交游戏市场将从2010年的10亿美元左右攀升到50亿美元的规模（得益于虚拟交易和内置广告的快速增长）。Parks Associates分析师Pietro Macchiarella称社交游戏是目前游戏行业中发展速度最为显著的一个分支。目前在Facebook上每月都有超过2.5亿的用户在使用Zynga旗下的相关游戏，而各大品牌比如麦当劳或者可口可乐都在争相进入社交游戏市场做更好的品牌展示。
3）Playfish日前宣布他们将在今年6月份的时候关闭旗下的3款游戏，分别是2010年7月发行的Pirates Ahoy，目前的MAU为26万，DAU为4万；2009年11月发行的Poker Rivals，目前的MAU为9万，DAU为1万；2010年1月发行的Gangster City,目前的MAU为9万，DAU不足1万。
Inside Social Games在分析成因的时候认为这些游戏的不成功可能和他们在题材上和目前的社交游戏之王Zynga有些重复是关键因素，比如Poker Rivals对上的可是Zynga的老牌游戏Texas HoldEm Poker。
4）据Promo的消息称日前Universal Studios将就旗下《Fast Five》的营销和社交游戏公司Cie Games进行合作，包括电影中的场景以及Vin Diesel都会出现在社交游戏Car Town上面，并且游戏会和Fast Five的电影门票奖励机制捆绑在一起。
5）Lionside联手NBA联盟在2月份推出的NBA Legend月活跃用户超过100万了，据Appdata的数据分析称目前NBA Legend的MAU为113万，DAU也达到了15万左右的规模。NBA数字部门的总经理Bryan Perez称对于这样一个体育类社交游戏能够在短时间内获得超过100万的月活跃用户比较超乎想象（这可能和NBA赛季即将进入季后赛有关）。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）
1）OK guys, we get it, social games are going to make lots of money in the next five years. I’m sorry, did you say $5 billion by 2015? Alright, now you’ve got me. Market research company Parks Associates predicts that by 2015, social games will be worth a sweet $5 billion thanks to in-game advertising and virtual goods sales. Their forecast is based off the fact the social games already raked in $1 billion in 2010 alone.
“Gaming on social networks has quickly become the most visible category of online games,” research analyst at Parks Associates Pietro Macchiarella said. “Right now more than 250 million people play games like Zynga’s CityVille and FarmVille on Facebook every month, and both game developers and marketers have taken notice. Big brands such as McDonald’s and 7-Eleven have carried out cross-promotions with existing social games.”
And by social games, they generally mean Zynga, who has ran promotions with not only McDonald’s and 7-Eleven, but even adult-oriented companies like Farmers Insurance. “The abilities to measure the efficacy of different gameplay mechanisms, to tweak game design in near-real time, and to test new models are advantages that traditional gaming companies will never have,” Macchiarella said. “Zynga’s huge market share is the best proof of the competitive advantage made possible by properly leveraging consumer data.” （source：games ）
2）Has Guitar Hero found a new home on Facebook? According to data presented by MXP4, a social game developer based in Paris, it very well could be in the future. Of course, keep in mind that the survey was conducted by folks who have a vested interest in music games on Facebook. MXP4 found that one in nine Facebook users play music games, but more importantly that one in three Facebookers play social games. This is the exact demographic that MPX4 hit with its Pump It series in 2010, and has enjoyed mild success.
Here’s what else MXP4 found in its survey:
* 96 percent would like more opportunities to compete against their friends when playing Facebook games;
* 49 percent said the they would play games on Facebook for the chance to win exclusive tickets, merchandise or opportunities to meet their favorite artists;
* 12 percent would pay extra to have access to their favorite artist’s latest tarcks on interactive music games.
While it’s important to know that most people would want a multiplayer experience on Facebook, it’s far more vital to see the possibilities for future Facebook music games. （source：games ）
3）Late last month, Playfish announced on its forums that due to poor performance in Pirates Ahoy, Poker Rivals and Gangster City, the developer would be taking the titles offline on Tuesday, June 7, 2011. A study of these three games’ life cycles characterizes the challenges of killing off a social game built into a larger developer ecosystem.
Note: Lifetime data was collected from our application and social game traffic tracking service, AppData. To view these numbers for yourself or any traffic information beyond the current 30-day period, sign up for AppData Pro.
MAU Today: 267,000Hello There
DAU Today: 40,000
Pirates Ahoy is a combination treasure hunting and city building game where players take the roll of a pirate plundering the high seas for goods that can then be spent on building up a pirate cove. The game took about three months to hit its stride with users, reaching an all-time high of 6.8 million MAU and 806,000 DAU between August and September 2010. After that point, the game declined more rapidly than Poker Rivals or Gangster City, but stayed relatively sticky among its small audience with a 15% to 20% ratio of DAU over MAU after its peak months ended.
Poker Rivals, November 2009 – June 2011
MAU Today: 91,000Avatar Goods
DAU Today: 12,000
Poker Rivals was Playfish’s answer to Zynga’s Texas HoldEm Poker, only with avatar customization as a variation to the formula. The game hit its stride very early with all-time highs of 1.5 million MAU and 130,000 DAU in December and January and then declined gradually with post-peak DAU to MAU ratio hovering around 13%. Interestingly, Poker Rivals seemed to attract a female audience why Texas HoldEm Poker’s audience remains largely male.
Gangster City, January 2010 – June 2011
MAU Today: 88,000Hotwired
DAU Today: 7,000
Gangster City also seems to be Playfish’s answer to Zynga game Mafia Wars, but the quality of animation, voice over work, and polish created a completely different player experience. By the numbers, Gangster City hit its high of 2.6 million MAU and 322,000 DAU in the first three months and declined a little bit faster than Poker Rivals over the rest of its life. The post-peak DAU to MAU ratio hovers between 8% and 10%.（source：inside social games ）
4）Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town. The film stars Vin Diesel, fast cars and road races set amid beautiful Brazilian scenery.
What makes this promotion unique is that Universal has taken advantage of many of the features Cie Games, the social networking publisher and creator of Car Town, offers. For example, players will be surprised to encounter an in-game incentive of virtual gifts to purchase tickets while they play the game.
The promotion will roll out in phases and include a significant number of clips from the film integrated into the game. For example, special missions tie-in with Fast Five’s storyline and the franchise’s fastest, most recognizable cars. Players will also encounter in-game micro transactions, the ticket purchasing promotion. Tightly integrated into the online play is an offline home entertainment retail component.
The promotion begins today in advance of the April 29 opening of the film with players able to view the movie trailer at the in-game drive-in theater environment and race in a virtual Rio de Janeiro, the city in which the latest chapter in the franchise takes place.
The game represents the most extensive full-scale integration to date of a Universal Pictures film property within an existing social game. Fast Five, stars Vin Diesel, Paul Walker and Dwayne Johnson. The film opens April 29, 2011. The game will be promoted in-theater, online and via social media channels. Regal Entertainment Group operates 6,775 screens in 37 states.
The growth of social gaming was one of the notable trends in online marketing last year. A study from eMarketer concludes that 53 million U.S. Web users, or 24% of the online audience, played at least one social game a month in 2010. And the marketing research firm expects that number to grow to 61.9 million players this year (27% of U.S. Web users) and 68.7 million (29%) in 2012. （source：promomagazine ）
5）No, thank you, March Madness. NBA Legend, which NBA Digital claims is “the first original professional sports league game for Facebook,” has quickly surpassed 1 million monthly players, according to AppData. Released by Lionside in February, the game allows players to become an NBA athlete and run a team at the same time.
Confusing, we know, but over 1 million NBA fans were willing to suspend their disbelief of being two people at once, so why can’t you? The game features all 30 NBA teams and current rosters thanks to a licensing agreement between Lionside and NBA Digital.
“To reach this significant milestone so quickly after launch is a testament to the power of the social media audience we have built on Facebook,” said Bryan Perez, NBA Digital GM and SVP. “NBA Legend takes sports gaming in a whole new direction, beyond Fantasy, into something that is scalable and can be enjoyed year round by fans of all interest levels.”（source:games）