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每日观察:关注PopCap等海外手机游戏市场新动向(4.9)

发布时间:2011-04-09 10:45:02 Tags:,,,,

1.据谷歌最近一项调查发现,平板电脑改变了用户获取内容的方式:有82%受访者称自己主要在家里使用平板电脑;77%用户表示自从有了平板电脑,他们使用笔记本、台式电脑的频率降低了;68%用户自称每天使用平板电脑的时间不低于1小时;33%用户称习惯一边看电视一边使用平板电脑。在这1400名受访者中,有相当一部分用户称对平板电脑的使用率超过了个人电脑、智能手机或电视。

tablet-survey

tablet-survey

2.市场调研公司Gartner和IDC的报告均预测,Windows Phone 7的市场份额将在2015年超越苹果iOS,届时Windows Phone将成为手机市场亚军。这两者对2015年预测结果十分接近,各手机平台市场份额的比例差距都在1个百分点之内。但在2011年的预测结果上存在较大出入——IDC预测Android今年的市场份额为39.5%,但Gartner的预测仅22.7%,两者相差了16.8个百分点。

IDC-Gartner

IDC-Gartner

3.日本运营商NTT DoCoMo宣布推出Android Market计费服务系统,支持用户通过手机话费结算在该应用商店的下载费用(该计费服务已被德国增值服务供应商AG公司所采用)。据游戏邦所知,美国AT&T公司也已在去年12月份推出了自己的Android平台运营商计费系统。

4.据PopCap Games旗下新工作室4th & Battery的一则微博透露,苹果App Store已将其第一款游戏《桀敖马》(Unpleasant horse)拒之门外,理由是该游戏内容“过于成人化”。 在《桀敖马》游戏中,玩家要控制一匹红眼黑色飞马在空中袭击其他的无辜飞马,将后者置之死地为止。有人指出App Store之前也曾“封杀“在苹果看来十分“缺乏品味或者很暴力的成人游戏”,例如《使命召唤:僵尸战争》和《5分钟干掉自己》等。尽管苹果和PopCap均未对此事作出正式回应,该贴子也在不久后被删除。但此事还是引起了人们的议论:游戏具有艺术性或者缺乏品味的判断标准究竟是什么?苹果是否有权做此裁断?

unpleasant-horse

unpleasant-horse

5.据MCV报道,任天堂英国公共关系主管Rob Saunders将加入苹果英国公司,之前已有消息称美国动视公司欧洲公共关系主管Nick Grange也已成为苹果的一员,负责接手与iPad相关的项目。Nick Grange之前是《使命召唤》发行人,曾就职于EA和微软公司(负责处理Xbox项目)。但苹果至今未正式公布相关消息。

6.据市场调研公司GFL Japan最新调查结果显示,日本智能手机市场份额已达50.1%,Android是其中发展最快的智能手机平台。游戏邦获悉,功能性手机之前在日本市场一直占据主导优势,GFL的这项调查结果表明,原来主要针对功能性手机发行内容的公司,现在已可考虑推出智能手机版本的内容。

7.iPhone游戏《手指任意球》(Flick Kick Football)开发商PikPok与切尔西足球俱乐部(Chelsea FC)合作,推出了该游戏的最新版本,售价1.19英磅,在其中添加了该俱乐部的斯坦福桥球场(Stamford Bridge)的背景。其他新功能还包括关于切尔西的知识问答,玩家还可以通过这款游戏接收到该俱乐部的动态消息。对PikPok公司而言,该项目有利于为《手指任意球》创造与其他足球俱乐部合作的更多机会。

Flick Kick Football

Flick Kick Football

8.由Motricity委托Informa公司执行的一项调查显示,2015年数据服务营收将占整个移动行业的40%。全球运营商的数据服务结构正在发生变化:多数运营商认为手机信息是其最重要的数据服务营收来源,其营收比例占35%;第二是移动网络,占17%;第三是音乐内容,占14%。但在未来两年内,运营商的营收重心将转向移动网络(预计其营收比例将达29%)、社交网站(将达28%),而手机信息则将位居第三(下降至26%)。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

1.Google Found: Tablet Users Say it is Displacing TV, PC & Smartphone Use

Microsoft’s history (1977), co-founder Bill Gates said that his goal was to have a computer on every desk. Flash forward to today and Google’s goal appears to be to have Google advertisements on every display of every kind. Apple’s iPad reinvigorated the tablet computer market (started, ironically, by Microsoft). So, Google wants to how consumers (note Google does not talk about just “people”) use tablets. Here’s what they found:

Tablets are changing the way consumers engage with content

- 82% said they use their tablet primarly at home

- 77% said they are using their desktop/notebook less after getting a tablet

- 68% of tablet owners use it at least 1 hour per day

- 33%+ use a tablet while watching TV

A large percentage of the 1400 tablet users surveyed reported that they used their tablet more than their PC, smartphone, or TV.(source:socialtimes

2.Gartner & IDC Agree About Mobile Marketshare in 2015 but Disagree About 2011

In March, I took a look at IDC;s mobile platform forecast for 2015 and was fascinated by their prediction that Windows Phone would be the second largest in marketshare.

In 2015: Android Rules, Symbian is Gone, iPhone is Flat, & Windows Phone is #2?

Now, All Things Digital reports on Gartner’s 2015 mobile platform forecast which also has Windows Phone as having the second largest marketshare.

Windows Phone 7 Will Overtake iOS by 2015, Says Gartner

I placed IDC’s and Gartner’s 2011 and 2015 forecasts side-by-side in the table above so we could see how much they agree (or not). Curiously, IDC and Gartner agree more about what 2015

will look like than 2011. Their 2015 forecasts are within a percentage point or two. However, their forecast for this year (2011) differ significantly for Android and iOS (iPhone/iPad).

IDC says that Android will have a 39.5% marketshare this year while Gartner says it will be 22.7% (a difference of 16.8). The 2011 forecast for iOS is less dramatic but still appears significantly different. IDC says iOS device will have a 15.7% marketshare this year while Garter says it will be 19.4% (a difference of 3.7). Both analysts, however, see Android as the dominant mobile platform in 2015 with Windows Phone a distant number 2 in marketshare. Still, Microsoft and Nokia must be encouraged by these forecasts. Now, if only Nokia would actually deliver these magical future Windows Phone devices.(source:socialtimes

3.NTT DoCoMo adds carrier billing for Android Market

Leading Japanese carrier NTT DoCoMo has claimed it is one of the first operators to roll out Google’s Carrier Billing service for Android.

The operator states that users have been able to buy apps from Android Market via their phone bill since the end of March.

Fitting the billing

The payment architecture was employed by German VAS provider net mobile AG, with the system designed to integrate other carriers in the future with ease.

“Users more and more appreciate the advantages of smartphones and mobile payment solutions,” said net mobile AG CEO Theodor Niehues.

“The risks generally associated with payment transactions such as the disclosure of private credit card information are a thing of the past. Therefore, the net mobile AG plans to further expand its global business with mobile payment solutions.”

The firm believes Android will gain significant momentum once all major European carriers are on board, though its own role in expanding the platform’s share in Japan could be just as crucial.

US market leader AT&T rolled out carrier billing on Android back in December.(source:pocketgamer

5.Apple rejects experimental PopCap game Unpleasant Horse

PopCap Games unveiled an experimental label for risky games this week, called 4th & Battery. But the label’s first title, Unpleasant Horse, turned out to be too unpleasant for Apple. Apple rejected the game because of its mature content.

The rejection is surprising because PopCap isn’t just any indie game company. Its games have been downloaded more than 1.5 billion times and the 4th & Battery label was an attempt to allow its game artists to express themselves and stretch their (horse) wings. The rejection is likely to set up a discussion about what kinds of games are artistic versus just plain tasteless, and if Apple should be the judge of that.

“WTF? Apple rejected Unpleasant Horse cuz of ‘mature content?’ We thought horses dying in meat grinders was wholesome family entertainment!,” read a tweet from 4th & Battery.The label said it was appealing the decision and also proclaimed that it loved Apple and even owned an old Newton (the failed original tablet handheld). PopCap has declined formal comment and has deleted some of its tweets as well. It’s quite possible that Apple will just take longer to approve the game or that there may be something technically wrong with it. Apple and PopCap have not offered any comment this morning.

Others have pointed out that the App Store has a lot of tasteless or mature-rated games, from Call of Duty: Zombies to 5 Minutes to Kill (Yourself). 4th & Battery’s Unpleasant Horse features a flying black horse with red eyes that attacks other innocent-looking flying horses and sends them to their deaths to meat grinders on the earth. It’s a simple animated game, and it reflects the same kind of zany imagination featured in PopCap’s monster hit Plants vs Zombies. But it’s definitely not the sort of family-friendly title that PopCap usually makes, such as Bejeweled.

Ultimately, 4th & Battery will likely find other platforms that are more than willing to take Unpleasant Horse. That would likely be a loss for Apple, which needs the continuing good will of indie game developers to make its platform stand out from the rest.(source:venturebeat

5.Having poached Nintendo dude, Apple UK gets Activision’s European PR head Nick Grange

Demonstrating that whatever anyone says, it is committed to games, Apple UK has been dipping into the UK games PR talent pool again.

Following the leak that Nintendo UK’s head of PR and communications Rob Saunders would be joining the company (still to be officially confirmed), has come news about Activision’s European PR director Nick Grange, who is unofficially known to be joining Apple to handle its iPad account.

In the game

Previous to his role at the Call of Duty publisher, Grange had worked at EA and Microsoft, where he dealt with the original Xbox launch.

As with Saunders, Grange’s move hasn’t been formally confirmed yet, but UK trade website MCV broke the story following its annual awards ceremony, which brought together the UK games industry and industrial amounts of alcohol. Presumably loose lips followed.(source:pocketgamer

6.GFK claims smartphones now outselling feature phones in Japan

Market researcher thinks smart handsets took 50.1% of the market last week.

Japan has had smart phones for more than a decade, but one of its quirks is that smartphones – those running operating systems like iOS, Android, BlackBerry and Symbian – have been relatively slower to take off.

Well, last week was pretty significant in that regard. According to GFK Japan – as reported on MobileCrunch – between 28 March and 3 April, 50.1% of all mobiles sold in Japan were smartphones.

The market research firm says that Android is what’s driving smartphone growth in Japan, although it does not split out the numbers for the various operating systems – or even say how many overall devices are being sold.

It’s a big moment, especially for some of the content companies who’ve made their fortunes from feature phone services in Japan, but are now also launching on smartphones. Social mobile gaming company DeNA is a good example – its MoBaGe community is making the leap this year.(source:mobile-ent

7.Flick Kick Football game gets rebranded in new Chelsea FC version

Developer PikPok signs its first licensing deal for its addictive free kicks iPhone game.

Mobile developer PikPok has launched a new version of its popular Flick Kick Football iPhone game, reskinned as an official game for Chelsea FC.

Flick Kick Chelsea was released on the App Store yesterday with a £1.19 price point, and adds a virtual version of the club’s Stamford Bridge stadium to act as the backdrop.

Other new featured include a trivia quiz with questions about Chelsea, and an in-game messaging feature to receive the club’s latest news as and when it is announced.

Otherwise, the game is unchanged, with modes including Skillshot, Arcade, Bullseye and Time Attack, and the option to challenge other people in an online multiplayer mode.

For PikPok, the Chelsea partnership is an impressive deal, which could lead to other reskins with rival football clubs around the world. However, it may face competition from developers like Neon Play, which has its own Flick Football franchise on iPhone.(source:mobile-ent

8.Data will be 40 per cent of all mobile revs by 2015

That’s a big chunk of a $1.1 trillion mobile market

Research commissioned by Motricity and run by Informa confirmed the growing inportance of data to the world’s operators, but found that data services are changing.

When asked which data services were most important to their revenues currently, carriers cited messaging (35 per cent), ahead of mobile internet (17 per cent) and music (14 per cent).

But in two years the emphasis will change to mobile internet (29) and social networking (28) overtaking messaging (26) as the key driver for revenue growth.

Unsurprisingly Motricity suggests that carriers are now interested in moving to a managed service model for data offerings to reduce costs and speed the adoption of new services.

It said: “With the core competence of carriers not necessarily the development, delivery and management of services and applications, outsourcing such services can also give the operator more time to implement more directly customer-facing activities.”(source:mobile-ent


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