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日本传统游戏巨头株式会社Sega正式进军社交游戏领域

发布时间:2010-07-08 01:20:35 Tags:,,

越来越多的传统游戏公司(诸如电子艺界、株式会社Enix)正在把市场拓展的触角伸向社交游戏和手机游戏领域。

sega

sega

据美国在线旗下的games报道,日本传统游戏巨头株式会社Sega也将把社交游戏当成他们未来市场走向的重要策略。但是他们和其他的游戏公司采取的并购和外包方式不同,他们要从内部经验去开拓这个方兴未艾的市场。

Sega负责西方市场的主席Mike Hayes表示他们之所以没有在并购上发力主要是因为那些并购先例事实上并没有为并购公司带来有效的收益。

sega game

sega game

It’s not surprising to see more companies move to the social gaming space, with great successes coming from EA, Square Enix and other traditional companies as well as from new startups that focus

only on the mobile side.

What Games.com now calls a “Gold Rush” in social game development is being joined by Sega and they are taking it very seriously. However, they are not taking the approach many have by either

outsourcing or buying up social game developers, they are taking it all in-house to provide the best experiences possible.

Sega West president Mike Hayes discussed the market: “I’m not saying that about social gaming, but the value of what is current – you could argue is actually too high,” he said. “If you look

at a lot of famous companies, I won’t mention any names, but look at their balance books and they are not making any money.”

Their current efforts will likely come from their new San Francisco digital office. Sega feels that having the in-house studio handle development will allow them better control over the financial

aspects of the venture.

“Controlled profitable growth in digital is key,” he said. “It’s nothing we have to rush into and use a lot of money on. It’s something some company’s need to get into quickly but carefully,

and that’s exactly the way we’re going to approach it.” Hayes said.


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