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观察者总结iOS和Android应用开发者需考虑的五个要点

发布时间:2011-04-07 15:19:10 Tags:,,

虽然谷歌Android在市场份额上已经打败了苹果iOS,手机应用开发者究竟应该偏重于哪个平台呢?无论最终选择如何,开发者都需要注意以下几个要点:

1)如果你开发的是免费手机应用,那么最好推出iOS和Android两个版本。

开发者很有必要同时创建运行于iOS和Android两个平台,并且具有相同功能的应用版本。

Android的市场潜力非常庞大,所以我们无法忽视这个平台,但它也还没有到达让你只能专注于此的地步,所以可以考虑涉足多个Android应用商店,比如刚刚登场的亚马逊Appstore。

但游戏邦认为开发者还应该注意,不可对这两个平台有所偏袒或者厚此薄彼,而应推出质量无差异的iPhone和Android两个版本。

android-vs-ios

android-vs-ios

2)如果希望通过应用创收,那就得优先考虑苹果iOS。

虽然Android的用户规模更大,但iOS用户才是最肯花钱的消费者。MLB.com首席执行官Bob Bowman曾经表示,MLB At Bat这款售价15美元的应用,在iPhone平台的销量超过Android平台的5倍。至于其他付费应用在iOS和Android两个平台的销售比例达到10:1的情况也并不罕见。

形成这种差距的原因部分与手机用户个人的付费意愿有关,当然也与苹果App Store的成功运营,以及谷歌Android Market表现不济的付费服务不无关系。

当然,你可能也想在Android平台推出与iOS付费版本毫无差别的产品,或者仅针对Android开发免费版本,总之最好要选择合适而对路的平台。

3)如果要设计移动网站,那就要保证它在两个平台上都能顺畅运行。

除此之外,还应该将黑莓、Windows Phone 7等其他平台考虑入列。

4)如果你的应用只能和一个服务器对话,那就要确保在任何时候都可以向其添加新的应用运行平台。

总之,iOS和Android这二者都不可偏废。

5)如果是针对平板电脑开发应用,iPad才是首选。

Android 3.0 Honeycomb和RIM PlayBook的销量现在都还不是很理想,所以暂时不能将它们作为重点考虑对象。不过它们将来也有可能得势,因此开发者不妨将其作为练兵的平台,首先要确保你的网站在Honeycomb和PlayBook上都能有效运行,之后再向其投放应用。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Here’s The Right Way For Developers To Think About The Apple Vs. Android Race

It’s time for the monthly Android-is-killing-iPhone-no-it’s-not-you’re-an-idiot-no-you-are-fanboy explosion of blog posts, tweets, manifestos, charts, etc.

Yes, Google Android is beating Apple in market share. Yes, even if the iPod touch is included. Yes, it will likely continue to do so.

So here’s how mobile developers should think about it.

1) If you are making free mobile apps, make apps for both iOS and Android.

At this point, it makes sense to develop the apps side-by-side, with the same features, available for both iOS and Android at the same time.

Android is too big to ignore completely, but not big enough to be your only platform. You may wish to support multiple Android app stores, such as Amazon’s.

There is no reason for your iPhone app to be better than your Android app. There is no reason for your Android app to get more attention than your iPhone app. They should both be good.

2) If you are trying to make money selling apps, prioritize Apple for now.

Yes, Android has more users, but iOS users are more likely to pay for apps and in-app purchases. MLB.com CEO Bob Bowman told us last month that MLB At Bat — a $15 app — sells 5 times more iPhone copies than Android. We’ve heard of 10-to-1 iOS to Android sales ratios for other premium apps.

Part of it is the people who own the phone, part of it is how well Apple runs its app store vs. Google’s, etc.

You may want to make an identical version of the paid iOS app for Android, or figure out a way to make a free version for Android, just to be on the platform.

3) If you are designing mobile web sites, make sure they work well on both platforms.

And some of the other platforms, like BlackBerry and Windows Phone 7. It isn’t hard.

4) If your mobile apps talk to a server, make sure you can add new app platforms to the server whenever you want.

There’s no reason it should only support iOS or Android or anything.

5) For tablets, iPad is your priority.

There’s no reason to prioritize Android 3.0 Honeycomb yet, or RIM PlayBook. They aren’t selling very many yet. Eventually, they might, so it’s not a bad idea to test, and make sure your website works on Honeycomb and PlayBook. You can add apps later.

This could change eventually, but mobile apps generally have a 3-month to 1-year planning cycle, so there’s no need to get ahead of yourself. Let us know if there’s anything we’re missing.(source:businessinsider


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