据Zynga印度工作室总经理Shan Kadavil所称，在Zynga的2.5亿每月用户中，有450万人来自印度，《FarmVille》和《Mafia Wars》这两款社交游戏在当地极受欢迎。

他表示印度工作室会根据当地文化习俗，对Zynga游戏进行本土化处理。例如，在《FarmVille》的印度版本中添加人力黄包车、拖拉机、印度时令蔬菜和本地家禽等元素，这种做法极大地增加了用户黏性。

cityville

游戏邦获悉Zynga最近在印度班加罗尔成立了除旧金山总部之外最大的一家工作室，该工作室除了监管游戏内容之外，还针对社交网站用户开发游戏。迄今为止，该工作室除了推出《Vampire Island》、《YoVille》和《CityVille》等多款热门游戏，目前还正测试新游戏《Treasure Island》。

Shan表示印度与发达国家一样，也十分重视游戏开发领域，“虽然游戏在这里的市场份额很少，而且被视为一个细分市场，但我们认为游戏开发与宝莱坞电影拥有许多共同之处”，这两者都拥有大量的用户和观众，都需要许多创意人员的参与，都采用了高端的制作技术。Zynga还从电影行业聘请了一些顶级的动画师参与游戏开发，Dhimant Vyas就是其中之一，这名动画师曾参与设计了印度明星阿米尔·汗（Aamir Khan）自导自演的《地球上的星星》（Taare Zameen Par，2007 ）其中的相关情节。

据Shan所称，印度动画师和特效人才也参与宝莱坞电影制作，所以Zynga可以由此入手挖掘相关资源。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

‘India loves social gaming’

Of the 250 million users counted every month, 4.5 million users are from India alone. From housewives to retired folk, every one is hooked to social gaming in the country,” explains Shan Kadavil, country manager of Zynga. What makes Shan’s statistic noteworthy is the fact that Zynga is responsible fo r creating Facebook’s biggest online social addiction thus far, FarmVille and Mafia Wars.

Based out of San Francisco, Zynga is the world’s fastest growing social gaming company, having cracked the code of making successful games. “We’ve also adapted these games according to regions.

For instance, the FarmVille India game includes localised content like auto rickshaws, tractors, Indian seasonal vegetables and poultry. This makes for great user engagement,” opines Shan.

Keeping that paradigm of increasing user engagement in mind, Zynga recently opened the biggest studio in Bengaluru, after its head office in San Francisco. Aside of monitoring content, the Indian studio will also be creating games for social media users from here. Zynga India has already created three of the top five most played games after Mafia Wars and FarmVille, which include Vampire Island, YoVille and CityVille. They are currently in the testing phase of Treasure Island, their most recent game.

Sells in India too

India, according to Shan, is as interested in game development as the First World. “Even though the gaming market share is very little and it’s still considered a traditionally niche genre, we think game development and Bollywood production have a lot in common,” reasons Shan, explaining how both the industries that have a large number of users and viewers, employ creative people and use high-end technology for creation. For that purpose, Zynga has also employed top animators from the FX industry.

Among that talent is Dhimant Vyas, an animator who designed the title sequence for the Aamir Khan’s Taare Zameen Par (2007). “Since Indian animators and special effects experts have also been working on Hollywood productions, it only made sense for us to tap into that potential here,” says Shan.（source:hindustantimes）