据newsfactor报道，微软Windows Phones高级总监布兰登·沃森（Brandon Watson）日前通过公司博客表示，Windows Phone 7应用商店重视产品质量而非数量。
In Mobile Apps, Quality Trumps Quantity, Microsoft Says
Microsoft says it’s building quality Windows Phone 7 apps rather than playing the mobile-apps numbers game like Apple and Google. Microsoft’s Brandon Watson said 11,500 Phone 7 apps are available and developers are showing interest. Although Microsoft is behind Research In Motion on tablets, an analyst warned not to count Microsoft out.
Microsoft is making a case for its Windows Phone 7 app store — partly by taking a swing at Apple and Google. The overarching message: Quality is better than quantity.
“We have always been focused on quality over quantity,” Brandon Watson, a senior director at Windows phones, wrote in the company’s blog. “We recognize the importance of getting great apps on our platform and not artificially inflating the number of actual apps available to customers by listing ‘wallpapers’ as a category, or perhaps allowing competitor’s apps to run on the platform to increase ‘tonnage.’”
Watson went on to publish some numbers he said prove his point. For starters, he said Phone 7 developer tools have been downloaded more than 1.5 million times. There are 11,500 apps in the store, and 7,500 are paid. Customers download an average of about 12 apps a month. The list of stats goes on and on as Microsoft works to make itself attractive to developers.
Al Hilwa, an analyst at IDC, is impressed with Microsoft’s metrics, particularly the growth rate and the quality of the app portfolio. As he sees it, Microsoft is hitting the app milestones at a good clip — about twice as fast as Android did at this stage of its development.
“This is not a surprise to me because platform building is a Microsoft core competency. What they have to work harder on is building up the other side of the equation, namely the device portfolio diversity, quality and sheer numbers,” Hilwa said. “Building out a platform in the early stages requires a virtuous cycle of investments to increase both apps and sockets to run them continuously.”
The Nokia-Microsoft partnership could pay dividends for Microsoft, and so could a larger push into tablets. A Microsoft executive said this week he thinks tablets could be a fad, but at least for now the devices are driving success in apps for Apple and, to a lesser extent, Android.
But Microsoft is also competing against Research In Motion, which is taking a different approach. Hilwa explained that the BlackBerry PlayBook tablet is potentially what the BlackBerry smartphone will look like in a year or two.
“Despite some quirkiness, the PlayBook has one of the most versatile set of capabilities of any of the tablets that have shipped so far,” Hilwa said. “The powerful OS and processor have been harnessed to aggregate several developer ecosystems to generate apps.”
Don’t Count Microsoft Out
Microsoft isn’t essentially trying to compete head-to-head with Apple in apps — the software giant is working to gain ground on Google’s Android. Microsoft has even launched legal maneuvers against Android. Some analysts have gone so far as to say that Android might not live through the legal attacks. Although Hilwa disagrees, he isn’t counting Microsoft out, either.
“Even more effective than lawsuits are big deals like the Microsoft-Nokia deal, which surfaces the framework that Nokia had to think through in choosing between Google’s and Microsoft’s ecosystems,” Hilwa said. “We have seen lately that Motorola, for example, wishes to do something other than rely solely on Android for a smartphone strategy, presumably driven by the inability to differentiate against any number of other manufacturing giants who are in a race to the bottom in terms of differentiated value.”（source:newsfactor）
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