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Mobile Pie公司称手机游戏市场将划分为三个阵营

发布时间:2011-03-30 11:18:09 Tags:,,,

任天堂总裁岩田聪曾发表了手机游戏廉价论,认为移动游戏行业会分裂成低成本、低售价的游戏与大制作的AAA级掌机游戏这两个阵营。

但最近有一家手机游戏开发商Mobile Pie公司负责人威尔·卢顿(Will Luton)却另有看法,他认为这个市场会出现三足鼎立的局面。

iphone-games

iphone-games

卢顿认为免费游戏是个不可避免的趋势,但这会是一个缓慢发展的过程,“现在仍有不少开发者和用户认为,付费产品才是好东西,或许他们的看法是正确的。有一些免费的游戏体验确实不太理想,如果你不花点钱,就基本没法获得真正的乐趣。所以我认为免费游戏仍将面临漫长的发展过程。”

他同时也表示,“虽然免费模式已经成为开发商最主要的营收渠道,但付费内容在未来仍将占有一席之地。因为现在大家已面临过多的免费游戏选择,所以《愤怒的小鸟》、《糖果小怪物》或《涂鸦跳跃》之类的作品将会越来越少,其他免费游戏要像它们一样成功出击市场将会越来越困难……我不认为免费游戏会取代付费内容,但还是相信它们将占据最大的市场份额。”

游戏邦获悉卢顿对手机游戏市场的游戏类型看法如下:

“我认为手机平台会出现三种不同的游戏类型,免费游戏将是其中最有影响力的一者,也是开发商创收的主要来源;另外还会出现与《愤怒的小鸟》类似的低价游戏,也会产生剑走偏锋的新作品;与此同时,我们还将看到《无尽之剑》这类由掌机、PC平台的AAA级游戏开发者推出的重量级作品,它们会走高价路线,将传统游戏体验带到手机平台,这种游戏仍然很有市场。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Will the mobile gaming market split into three?Posted March 29, 2011 by Lewis Denby in News.

It’s not long ago that Nintendo president Satoru Iwata voiced his concern about the free and cheap apps appearing on the mobile gaming market, and how that might split the games industry in two, with those who make lots of low-budget, low-priced games moving further and further away from those who spend years on AAA console titles.

Now, experienced mobile developer Will Luton, boss of Mobile Pie, has said he thinks the market may in fact split into three, not just two.

Speaking about the future of mobile gaming, Luton said he thinks more free games are inevitable. But he thinks it’ll be a slow process.

“There are still a lot of developers and consumers who are still of the mentality that paid is best,” he accepted, “and perhaps they’re right. Some free-to-play experiences are kind of nag-ware, really, and you don’t really get a lot out of them unless you put some money in. So I think things will evolve slowly.”

He continued: “There’ll still be a place for paid content in the future but I think free-to-play already is where the money’s at in terms of top grossing on mobile platforms. Your Angry Birds, Cut the Ropes or Doodle Jump will become fewer and farther between, it’ll be harder to crack that market and get that initial success because so many people are tied up with playing free-to-play experiences.

“I don’t think free will replace paid-for content but it’s going to take a massive chunk out of it.”

As for the other prongs of this hypothetical future mobile marketplace?

“I think probably what we’ll see will be three distinct categories in terms of games on mobile platforms,” said Luton. “Free-to-play will be the largest and where the majority of money is for developers. There’ll be the cheap price point breakout hits like Angry Birds, and there’ll be quirky new IP stuff. And then you’ll see the big hitters like Infinity Blade and the console and PC AAA guys creeping over at a higher price point, introducing the console experience on a mobile, because there is still a market for that.”

At the start of the month, Nintendo president Satoru Iwata discussed a split in the attitude of game developers. But he said he felt games deserve to be considered products worth a fair chunk of money.(source:beefjack)


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