数周前任天堂美国公司总裁Reggie Fils-Aime曾发表”我们现在不和低级开发商做生意”这番言论，但该公司公关总监Marc Franklin最近却向媒体表示，任天堂正在四处寻找富有创意的内容。

当问及该公司对“低级开发商”的态度时，Franklin的回答是，“任天堂一向很欣赏高质量的内容，不管它们是出自独立开发者之手，还是来自富有知名度的发行商……比如说，我们已经和《World of Goo》的开发商2D Boy合作，而这个团队甚至连自己的工作室都没有。我们很尊重这种独立精神，并认为这类游戏最终会成为最有创意的作品。”

Nintendo's director of PR Marc Franklin

游戏邦认为，任天堂最近几周于小型开发商的关系确实很微妙，在Fils-Aime抛出“低级开发商”的论调时，任天堂总裁兼CEO岩田聪也曾在今年的GDC大会上表示，游戏软件的价值正受到低价（或免费）手机及社交游戏的冲击，“手机及社交游戏发行商根本不关心电子游戏软件的价值……任天堂的作品很有价值，我们应该保护这种价值。”

而像《愤怒的小鸟》这种由50人工作室Rovio推出的手机游戏，虽然仅售99美分，但却可以创造数百万美元的营收（而且这款游戏的Android版本还是免费的）。在99美分的售价面前，3DS游戏的40美元定价似乎偏高了。

虽然《愤怒的小鸟》还只是一个极端的例子，但其他小型手机及社交发商可以从低价游戏中成功创收的例子也并不鲜见。

不过，任天堂将于今年5月推出的3DS数字商店eShop，却将向用户提供低价位、规格更小的游戏产品。虽然比起包装类实体游戏，这种游戏的价格明显更低，但也不能指望它们会降到99美分。任天堂3DS项目主管Hideki Konno最近告诉媒体，公司并不打算与手机游戏大打价格战，“我并不是说手机游戏不是好东西，也不是说它们毫无价值，只是认为它们属于不同的游戏类型。”

任天堂3DS于上周五在欧洲发布，周日在美国现身，有不少热情的粉丝半夜就聚集在纽约百思买商场的门口，等待任天堂官方发布新产品。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Nintendo: ‘We Embrace The Independent Spirit’

Weeks after Nintendo of America president Reggie Fils-Aime said “we are not looking to do business today with the garage developer” on the new 3DS, the company’s director of PR Marc Franklin told Gamasutra that Nintendo is actually looking everywhere for innovative content.

Asked about the company’s stance on “garage developers,” Franklin replied, “Nintendo always appreciates good quality content regardless of whether that’s coming from an indie developer or a more established publisher.”

“For example, we’ve worked with 2D Boy, the people behind World of Goo for WiiWare,” he said. “This is a group of guys who don’t even have an office. So we embrace that kind of independent spirit and it’s ultimately the most innovative content that will rise to the top.”

Nintendo has appeared at odds with smaller developers in recent weeks. Before Fils-Aime’s comments on “garage developers,” Nintendo president and CEO Satoru Iwata stated at this year’s Game Developers Conference that the value of game software is in danger of sinking due to low-priced (and often free) offerings from emerging mobile and social markets.

“The value of video game software does not matter to [mobile and social game distributors]. … The fact is, what we produce has value, and we should protect that value,” Iwata said at the time.

Games like Angry Birds from 50-person studio Rovio can sell with a price tag of just 99 cents, and — in extreme cases — eventually generate millions of dollars in revenue (Angry Birds goes for free on Android). That 99 cent price point makes a $40 3DS game look pricey.

In less extreme cases, smaller mobile and social developers can at least make some semblance of a living off of a successful low-priced game.

Nintendo will roll out the 3DS’ digital storefront, the eShop, in May this year, providing a venue for lower-priced, smaller-sized games.

While these games will be less expensive compared to packaged releases, don’t expect to see 99 cent games on Nintendo’s digital storefront. Nintendo 3DS project lead Hideki Konno recently told Gamasutra that the company does not plan on competing with mobile games’ ultra-low prices.

“I’m not trying to say that I think games on cell phones are a bad thing; I’m not trying to say that they’re worthless, or have no value at all,” Konno said. “I’m just saying that they’re just different.”

The Nintendo 3DS launched in Europe on Friday, and in the U.S. on Sunday. Eager fans awaited the device’s midnight launch in front of a New York City Best Buy last night at Nintendo’s official launch event, which Gamasutra attended. （source:gamasutra）