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印度社交游戏增长迅速,Zapak游戏均推出facebook版

发布时间:2010-07-02 07:17:52 Tags:,,,

随着印度社交游戏的盛行,印度最大的在线游戏门户也挡不住诱惑,宣布旗下的各个游戏都将推出facebook版。

zapak

zapak

目前Zapak短短数周之内已经推出了33款facebook版游戏,这个速度相当惊人,大量facebook游戏开发者可能数年的时候都未能累计到这个数量的游戏规模。

这并不是Zapak首次试图利用facebook的影响力,早在大规模进军之前,它已经率先推出过一款游戏,虽然刚开始的收效并不明显。zynga在facebook的每月游戏营收在5000万美元左右,zapak也想在印度实现这样的收益。

zapak-cricket-tournament

zapak-cricket-tournament

Realizing the potential of the current boom in social gaming on social networking websites like Facebook, Zapak,India’s largest online gaming portal, has decided to plunge into the trend too.

A new Zapak Games App is available for users to add and play games on Facebook. Currently, Zapak has added about 33 casual games to the Facebook App and the number is gradually expected to rise in the following weeks.The games span a variety of genres like arcade, sports, strategy, racing etc.

The new Facebook application will allow users to play Zapak Games of their choice and simultaneously challenge a friend to beat his score. Friends can be invited even if they have not installed the Zapak App. There is also a ‘Trophy Cabinet‘ where the high score, prizes and medals won by the user are shown in the profile.

This isn’t the first time zapak has tried to leverage facebook. Even earlier it had launched a multiplayer game which we had blogged about. But then it seems there weren’t many takers and also the farmville’s of today’s world didn’t exist.

As part of its strategy to monetize the additional traffic through Facebook, Zapak will insert pre-roll online ads in its games on the social networking site. Zynga the social gaming company behind Farmville and Mafia wars does an estimated revenue of 50 million $ per month and we did blog about their presence in India.

Also this move towards social gaming isn’t done by Zapak alone. We had blogged about how Indiagames has plans and is also releasing such games and also Ibibo which has launched social gaming on its own platform.

It seems social gaming is rise in India. We had pondered 2 years ago whether social gaming was the future of gaming. And social gaming globally atleast has arrived. Problem is will it be able to add to the toplines of these companies the way it has for Zynga? Only time will tell!


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