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Distimo研究数据:智能手机平台付费应用占大比例

发布时间:2010-07-02 06:49:34 Tags:,,,

来自Distimo研究数据相当直观地展示了各个移动手机平台上应用程序付费与免费之间的比值。苹果付费为75%,免费为25%(如果细分的话,ipad付费为77%,免费23%;iphone付费为73%,免费为27%);黑莓手机付费为76%,免费为24%;android付费为43%,免费为57%;诺基亚付费为85%,免费为15%;palm付费为68%,免费为32%;微软手机付费为78%,免费为22%。

distimo_free-vs-paid

distimo_free-vs-paid

在付费应用方面,苹果的ipad平均售价为4.65美元,iphone平均售价为4.01美元;黑莓应用平均收件为6.97美元;android平均售价为3.29美元;诺基亚平均售价为2.89美元;palm平均售价为2.45美元;微软手机平均售价为5.96美元。

distimofreepaid

distimofreepaid

Distimo研究数据显示,在各个平台上android的增长速度是最快的,单单上个月就飙升了15%。

distimoaverageprices

distimoaverageprices

Anyone who has kept an eye on Distimo’s monthly reports on the mobile market will know Android Market is the marketplace most characterised by free apps, but it now appears that the free model is enjoying growth elsewhere too.

The latest numbers – taken from Distimo’s report for June – suggest 57 percent of all apps on Android Market in the US are free, with the remaining 43 percent made up by paid apps.

That’s the same split seen the last time Distimo published such figures, back in February.

Indeed, all formats except Windows Phone have seen their split shift in favour of free apps – although Android remains the only OS where they outnumber their paid apps.

As previously, BlackBerry App World has the most expensive apps in general, with the average price of all paid apps coming in at $6.97 based on Distimo’s figures.

Apple’s iPad isn’t too far behind, however, posting an average figure of $6.02 – a price that puts it ahead of Windows Phone on $5.96, which used to be the second most expensive marketplace.

It’s then a fairly close race between the other major formats, with the average price of iPhone apps just topping $4, Android apps coming in at $3.29, and titles on Nokia’s Ovi Store averaging $2.89.

Distimo’s numbers proclaim Palm’s App Catalog the cheapest marketplace on average, with its figure hitting $2.45, presumably due to the 50 percent sale that’s been occurring.

Conversely, the firm also observes that the average price of the top 100 grossing apps is higher on iPhone than iPad.

Distimo concludes that iPhone’s top heavy figure is significantly influenced by a number of lifestyle, business and medical apps with three figure price tags that launched on iPhone only.


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