据市场调研公司Distimo最近针对欧洲手机应用市场的一项调查显示，三分之一的iPhone、iPad手机应下载量来自英国，其中免费应用最受欢迎。

游戏邦获悉该报告还指出，付费应用的营收仍占统治地位——在该地区前100强手机应用中，一次性付费下载的应用营收比例达64%；在英国，免费应用创造的营收仅29%。

Distimo-Business-Models-iPhone

除此之外，还有21%的营收来自那些含内置付费功能的付费下载手机应用。

最广泛采用内置付费功能的是手机游戏，Distimo调查发现，这类产品在各个市场几乎均占最大比重。

Windows Phone 7平台的游戏产品所占比例最高，达到58%，WP7同时还是应用平均售价最高的平台之一；而黑莓App World则是应用平均售价最高者，但其游戏所占比例较低，仅为12%。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Freemium releases generate 29% of revenue from top apps in UK

It’s a model that’s generated headlines both good and bad, but freemium releases are gaining a vital foothold in the make up of the mobile market – especially in the UK.

The latest numbers released by Distimo is designed to give an insight into European app marketplaces.

It’s been produced for the Mobile Entertainment Forum (MEF), and suggests mobile consumers in the UK have an appetite for apps that eclipses those in the rest of Europe.

Not-so-virtual currency

Indeed, Distimo claims third of all iPhone and iPad app downloads in the region are made from the UK.

But it’s our thirst for freemium releases that’s the most interesting aspect, however.

While paid apps remain dominant – 64 percent of revenue in the top 100 apps in the MEF region generated by one-off payments for apps – in the UK, 29 percent is generated solely by freemium releases.

Aside from that, in the region as a whole, a further 21 percent of revenue from the top apps comes from paid apps that also come equipped with in-app purchases.

Paying to play

Games, of course, are the primary driving force behind the IAP model, and – as usual – they dominate the make up of most of the marketplaces included in Distimo’s sweep.

The platform with the highest percentage of games is Windows Phone 7, coming in at 58 percent. However, Microsoft’s platform is also has one of the highest average app prices – BlackBerry App World the top performer on that score.

RIM’s app store comparatively has the lowest percentage of games, making up just 12 percent of its library.（source:pocketgamer）