游戏邦注：本文原作者为J-Seed Ventures主管Ryo Umezawa，他最近走访了印度尼西亚，参加了由East Ventures主办的2011年雅加达风险投资大会（Jakarta Ventures Night 2011），以下是他在该大会中的见闻。

在大会现场，作者遇到了之前在Mobile Monday Indonesia的老同事Andy Zain，以及来自Elasitas的Calvin Kizana，通过他们了解到印尼手机及互联网行业的相关情况：

·约200万用户的家用电脑已连接宽带

·互联网用户约为2000万（根据电子邮箱地址统计，此项包括在学校、办公室、网吧上网的用户）

·手机用户约2.09亿人（其中有6000万数据包用户，WAP）

·94%人口为预付款用户

·约3%用户拥有信用卡

·10–20%人口拥有银行帐号

Jakarta Ventures Night 2011

印尼当地的Facebook用户规模为世界第二，约3500万人。印尼人十分重视追赶潮流，所以许多用户都喜欢通过手机上的Facebook和Twitter分享日常生活的点点滴滴。除此之外，当地极受欢迎的本土SNS服务是mig33，该网站共有2500万用户，通过mig33传播的聊天信息达到5亿条。这些SNS服务主要运行于黑莓手机，这一手机平台的用户多为经济富足者；其次就是本土手机制造商Nexian的Android手机。Nexian等本土手机会通过统一费用预装Facebook应用，其资费标准是每天500印尼卢比。

在手机内容方面，最受当地用户欢迎的是明星SMS订阅服务。如果用户订阅了该服务，就能以每天2000印尼卢比的价格，接收到有关明星的实时信息。与此同时，用户还可以获得铃音等免费内容的链接。但令人吃惊的是，仅有10%的明星SMS服务可以从用户身上赚到钱，因为94%的印尼人都使用预付款的手机SIM卡，SIM卡每天的资费标准是500至1000印尼卢比。在多数情况下，明星SMS信息传递过来时，用户的手机可能已经没钱付费了。

在雅加达投资大会上，Disdus.com、GantiiBaju.com两家网站代表分享了他们在印尼创业的经历，TeknoUp和Goorme.com等由East Ventures投资的公司也在大会上进行了发言。随后现场有9家初创企业通过5分钟的时间，向投资者展示他们的服务项目。这9家公司的产品包括groupon的克隆版本、foodspotting山寨版、foursquare/scavenger的翻版、Facebook游戏应用、电子卡片、市场以及Flash市场营销的聚合网站。比较让人意外的是，有些企业在发言中声称他们推出的是为印尼市场量身打造的克隆产品。许多企业家都在借用美国市场的创意，然后开创另一个复制其模式的新项目，或者汲取其中最精华的部分，打造成自己的项目。游戏邦获悉，大部分与作者进行交流的企业家，在自己创业前都有过大型企业的工作背景。他们参加这场大会的目的是，为公司寻找潜在的投资者，同时也对日本的IPO市场表现出了极大的兴趣，因为日本市场上还没有任何一家IT企业已经上市。印尼是一个正在发展中的市场，相信还会看到更多满足当地手机用户需求的原创型服务的出现。

游戏邦获悉，作者通过此行发现许多印尼企业家都正摩拳擦掌，意欲成为下一个印尼大型企业。

备注：East Ventures是一个主要向东南亚科技初创企业进行种子轮投资的私人募股机构，创办者是日本最大社交网络Mixi的前首席技术官Batara Eto，以及Kronos Fund的创始人及所有人Taiga Matsuyama，曾在90年代末支持多家涩谷IT企业的融资。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Indonesia: Exploring Potentials Of Mobile & Tech In The 2nd Largest FB Population

Editor’s note: This is a guest post penned by Ryo Umezawa, Director of J-Seed Ventures, one of tech-oriented venture incubators in Tokyo.  He visited Indonesia to attend Jakarta Ventures Night 2011 hosted by East Ventures and have met startups and techpreneurs.   He also attended “JIMs on the Plane” (inspired by Dave McClure’s “Geeks on a Plane”) as featured in this story.

To start off, have met former colleague of Mobile Monday Indonesia, Andy Zain of VentureX and Calvin Kizana of Elasitas to learn more about the mobile and internet industry of Indonesia. From the statistics:

* about 2 Million users have PC broadband access at home

* about 20 Million Internet users (including school, office, internet cafes based on email address)

* about 209 Million mobile phone users (60 million data users, WAP)

* 94% of population are prepaid users

* about 3% has credit cards

* 10 – 20% of population has bank account

As seen in many news, it was obvious to hear that Facebook is widely used having 35 million users being the no. 2 in the world.  For Indonesian, being trendy is important so many uses Facebook and Twitter sharing their life real time using mobile. In addition, they also have a local SNS called mig33 (Editor: see also this story), having 25 Million users, apparently there are 500 million chat messages are sent through the mig33. The SNS are mainly used on Black Berry, a phone for wealthy people followed by Nexian, local handset maker with android installed. For local handsets such as Nexian, the Facebook is preinstalled with a option of flat rate plan for Facebook, charged 500 RP, about 5 yen everyday.

As for mobile contents, a subscription of celebrity SMS seems to be the top revenue making business. By subscribing to the celebrity, you can receive real time information about them every day for about 2000 RP, about 20 yen everyday. It comes with free contents links such as ring tones. It was amazing to find out that only 10% are successful of collecting money from the user since 94% of Indonesian uses prepaid mobile SIM, only charging about 500 to 1,000 RP every day, once the SMS from celebrity arrives most cases they may not have enough balance to pay for it.

Moving on to Jakarta Ventures Night 2011, Disdus.com and GantiBaju.com[ID] shared their experience starting up in Indonesia followed by East Ventures portfolio companies, TeknoUp[ID] and Goorme.com[ID]. Afterwards, there were 9 startup companies pitching to investor in five minutes appealing their services. The 9 companies consisted of groupon clone, foodspotting clone, foursquare/scavenger clone, facebook app games, e-card, market place and an aggregate site for flash marketing. It was surprising to hear that in their presentation, some has appealed that they are a clone customized for Indonesian market. Many of the entrepreneurs were looking at the US market for ideas and starting up the service copying or taking the best part of the services. Most of the entrepreneurs I spoke, used to work for a large company before they started their startup. They have attended the event to find possible investors for their company and were interested to know more about the IPO market in Japan since there has not been any IT company that went public yet. Indonesia is a growing market and hope to see more original services meeting the needs of the mobile users.

From this trip, it was great to know that there are many ambitious Indonesian entrepreneurs trying to be the next big company in Indonesia, will be great to follow up with them again next year.

For more details on the startups, it is accessible from this post of Singapore-based tech blog Penn Olson.

Editor’s Note: East Venture is a private equity specializing in seed investment to SE-Asian tech start-ups, which has been founded by Batara Eto[J], ex-CTO of Japan’s largest social network Mixi, and Taiga Matsuyama[J] who is the founder/owner of Kronos Fund and also known for having made the big wave of founding many IT companies in Shibuya during the late 1990s.（source:asiajin）