应用创收和推广服务公司Tapjoy即将推出新发行平台Tapjoy Publishing，以此支持游戏开发商的发行工作。

tapjoy

Tapjoy（其前身为Offerpal），为手机和社交应用开发商提供在其iPhone，Android和Facebook应用中融入虚拟货币交易、数据分析及其他营收工具的服务。游戏邦还观察发现GameDuell，Tapulous，glu，Pinger，Playdom，Kayak，MTV，Bing，Fandango，Groupon、Intuit等公司或项目，都采用了Tapjoy的应用推广服务或营收解决方案。

Tapjoy Publishing将协助开发商充分运用公司的发行和交易平台，为游戏发展提供资金和资源，帮助那些处于初级阶段的游戏项目获得发展。被Tapjoy选中的游戏可以获得该项目专门提供的每月营销积分，从而通过Tapjoy服务网络覆盖的2亿多名手机用户及1亿名社交游戏用户群体中吸引新用户。Tapjoy还将利用其广告匹配技术为游戏提供个性化的应用推荐服务。

首款出现在Tapjoy Publishing平台的游戏是5th Planet Games公司的Facebook游戏《Dawn of the Dragons》。该公司表示，通过借助Tapjoy Publishing，1个月内游戏的MAU就增长了40%，营收水平也创公司记录。

游戏邦获悉，开发商现在起可向Tapjoy申请获得Tapjoy Publishing项目的支持。Tapjoy虽然仅筹集到了2100万美元，但因其平台交叉推广机制十分成功，公司利润也极其可观。不过，游戏邦发现通过Tapjoy发行应用的成本很高（从3万没有到50万美元不等），但该公司日前推出的发行平台将有助于开发商通过病毒式传播打造热门游戏项目。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

App Distributor Tapjoy Launches Publishing Platform For Game Developers

App monetization and distribution platform Tapjoy is rolling out a publishing platform to support game developers, Tapjoy Publishing.

Tapjoy, which used to be Offerpal, allows developers of mobile and social apps to turn on virtual currency, analytics and other monetization tools to their iPhone, Android and Facebook apps. A number of well-known app developers and advertisers use Tapjoy for the monetization and distribution of their games and applications, including GameDuell, Tapulous, glu, Pinger, Playdom, Kayak, Barnes & Noble, MTV, Bing, Fandango, Groupon, Intuit and others.

Tapjoy Publishing will fund the growth of early-stage and pre-launch games by allowing developers to leverage the company’s distribution and monetization platform and by investing its capital and resources to support the game’s development. Selected games will receive dedicated monthly marketing credits for new user acquisition through Tapjoy’s network of more than 200 million mobile consumers and 100 million social gamers. Tapjoy will also use its ad targeting technology to provide personalized app recommendations for games.

One of the first games that will be leveraging Tapjoy Publishing is 5th Planet Games’ Dawn of the Dragons on Facebook. The developer says that by using Tapjoy Publishing, the game has seen a 40% increase in its monthly active users within a month and has grown revenue to record rates.

Developers can apply to be accepted into the Tapjoy Publishing program. Tapjoy, which just raised $21 million is profitable and seeing success as a cross-platform distribution mechanism. But it can be expensive to launch apps via TapJay (anywhere from $30,000 to $500,000) and the publishing platform the company is announcing today can help bootstrapped developers create viral hits.（Source：Techcrunch）