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亚洲网吧在网游营销中仍起至关重要的作用

发布时间:2011-03-24 17:59:08 Tags:,,

Pearl Research新调查报告强调,亚洲逾35万家网吧在网游向数百万玩家推广中起着重要作用。

因上网价格相对较低,网吧在亚洲仍很流行。来自Pearl的Allison Luong告知Gamasutra,在中国、印度和越南等地,网吧的价格为每小时20美分至1美元不等。韩国网吧费用较高,而且82%的韩国公民都有家用电脑,但网吧仍是NCSoft公司《永恒之塔》等游戏的流行地。

韩国网吧

中国网吧的覆盖面更广,平均每9千平方英尺单位面积内就有超过200台电脑。据Luong所述,每单位面积年产值高达50万美元。其中,腾讯公司的社交游戏占很大比重,包括策略类FPS游戏《穿越火线》。

印度和越南更偏好小型网吧,Pearl在报告中指出这两个国家每个网吧中电脑平均数量小于20台。越南网吧中的玩家更喜爱其国内的游戏,如VNG公司的《The Swordsmen》。游戏邦获悉,印度玩家对其国内和国际上的游戏均有接触。

Luong说道:“对游戏运营商和发布商而言,网吧营销涉及多个方面,包括独立的销售团队、组合定价以及特殊的营销和促销手段等。”

Report: Internet Cafes Still Key Driver Of Asian Game Market

A new report from Pearl Research highlights the continued importance of Asia’s more than 350,000 internet cafes in providing access to online games for millions of players.

Internet cafes remain popular in Asia because of their relatively low cost, which generally ranges from 20 cents to $1 an hour across China, India and Vietnam, Pearl’s Allison Luong told Gamasutra. Internet cafes in Korea tend to charge a bit more, but are still popular for playing titles like NCSoft’s Aion, even though over 82 percent of Koreans own a computer in their home.

In China, internet cafes tend to be larger — the market has grown to include 9,000 square foot complexes with over 200 PCs each. One of these complexes can bring in upwards of $500,000 a year, Luong said, driven largely by the popularity of social games from Tencent, including tactical FPS Crossfire.

India and Vietnam, on the other hand, tend towards smaller internet cafes, averaging less than 20 PCs per location according to Pearl. Vietnamese internet cafe players tend towards locally produced games like VNG’s The Swordsmen, Luong said, while Indian gamers tend to enjoy games found on local and international gaming portals.

“For game operators and publishers, working with internet cafes requires a multi-prong strategy including a dedicated sales team, pricing bundles and special marketing and promotions,” Luong said. (Source: Gamasutra)


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