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ngmoco首席执行官评Android平台开放式策略的优劣

发布时间:2011-03-23 18:34:31 Tags:,,,

ngmoco刚刚起家的时候,主要致力于开发iPhone游戏。自2008年ngmoco创立以来,整个移动领域已经今非昔比。Android平台现在正是势头强劲,因此在去年12月份,ngmoco发布了了他们的第一款Android手机游戏,游戏邦认为谷歌平台有可能出现越来越多以ngmoco冠名的游戏。

Neil-Young

Neil-Young

ngmoco首席执行官Neil Young近日对iOS与Android之间的PK表达了自己的看法,“两个平台各有优劣。我觉得Android更像是一辆大型货运列车”,而苹果还将一如既往地保持它稳定、富有黏性和愉悦的用户体验。我想苹果奉行的这一原则仍然很有价值和吸引力。但我认为Android走的是不同的路线,这有点像之前Windows与Mac相比较的情形。一个非常专注于提供精致的用户体验,而另一个则致力于尽可能地扩大用户规模。我想在移动设备覆盖率大幅上升的情况下,你已经可以看到Android开放式策略所占的优势了。”

当然iOS最好的一点在于,游戏开发商很清楚他们在针对特定的设备开发产品,而Android平台则充满更多变数。

“你同样也可以看到平台分化,为开放式策略所带来的挑战,以及操作系统版本不统一所带来的问题。威瑞森的移动设备还没有更新到2.0版本,所以你还能找到一些非2.2版本的移动设备。如果你锁定的是2.2版本的手机用户,那你就错过了其他版本的市场份额。3.0版本的时代马上就要到来,所以你就得选择honeycomb……你明白我的意思吗?Android平台的合作伙伴也要同时更新自己用户的操作系统版本,有一些做到了,有些则不然。在手机操作系统版本分化的前提下,你还会有设备型号的差异,设备技术标准不统一的问题,这就是个很大的挑战。”

虽然iOS和Android平台目前主导了整个手机市场,但Young也不忘提及微软的Windows Phone,“我觉得诺基亚与微软的合作确实很有趣,它当然也改变了市场格局。如果诺基亚是和Android联手,那Windows的结局就很不妙了。不过他们现在仍然还有竞争的筹码。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

When ngmoco started out, the developer was dedicated to iPhone gaming. The mobile world has changed quite a bit since the company was founded in 2008, and now Android is huge and has gained a lot of momentum. Consequently, ngmoco launched their first Android game last December and the Google platform will no doubt see many more ngmoco titles going forward.

We asked ngmoco boss Neil Young to size up the iOS platform versus Android. “I think there are pluses and minuses of both of the platforms. I think Android certainly has come on like a freight train,” he said. “I think Apple will continue to deliver a really stable and cohesive and delightful user experience driven ecosystem. I think that will continue to be valuable and continue to get traction. I think Android has taken a very different approach. It’s kind of like Windows versus Mac. One is very focused on delivering a very crafted experience, and the other is focused on proliferating as broadly as possible. I think you’re starting to see the benefits of that open strategy in terms of device penetration.”

What’s nice about iOS, of course, is that game developers know exactly what devices they’re creating apps for. With Android it’s obviously far more varied.

“You’re also starting to see some of the challenges of that open strategy in terms of device fragmentation, and to a lesser degree operating system disparity. Verizon hasn’t updated to 2.2 yet,so you’ve got some devices aren’t 2.2. If you target 2.2, you’re missing out on a large portion of the market. 3.0 is coming soon, so you’ve got honeycomb… you know what I mean? It requires those open partners to update their audience at the same time. Some of which they may be able to do, some of which they may not be able to do. You have operating system fragmentation of version fragmentation on top of device fragmentation on top of device conformity fragmentation, and that creates challenges,” he said.

And while iOS and Android rule the market, Young hasn’t written off Microsoft’s Windows Phone just yet. “I think the Nokia deal is certainly interesting. It definitely changes the landscape. If Nokia had gone with Android, it would be game over for Windows. Yeah, they’re still in the game,” Young stated.(source:businessinsider)


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