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Badoo超越《FarmVille》,约会应用成Facebook新宠

发布时间:2011-03-22 14:43:31 Tags:,,

目前约会似乎成为继农场之后的社交热门词汇,至少对于Facebook用户来说是这样的。

约会应用Badoo目前的人气在Facebook排名第二。据AppData数据显示,Badoo月活跃用户超过5500万,每天新增用户将近100万。

badoo

badoo

Badoo目前已经赶超Zynga的《Farmville》,而后者过去一直是Facebook最炙手可热的应用,如今其只能凭借4800万左右的活跃用户退居第三。2010年秋《Farmville》的月活跃用户达到巅峰时共8375万,之后便开始走下坡路。

但Zynga依旧凭借《Cityville》的9100万活跃用户雄踞社交应用榜单之首。

Badoo起初是以约会网站示人,之后也同时推出了Facebook应用。游戏邦发现Badoo应用在英美两国的发展步伐比较缓慢,但在欧洲大陆和拉丁美洲却是大受欢迎。

Badoo应用的理念是:用户在Facebook上与朋友互动时,可以随意和周围感兴趣的用户聊天。该应用可以连接到聊天对象的Facebook个人资料,玩家可由此深入了解对方的真实情况。Badoo采用的是免费模式,大部分用户可以免费使用,但有些用户每天都要向其投入8欧元的费用,以便获得更多乐趣。

游戏邦认为,虽然Badoo的商标和主页设计有点廉价,但其社交约会理念以及在线交流的便捷性,可让Facebook平台上的约会活动更富有组织性,为用户提供更多结识新友的机会。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Dating is the new farming: Social dating app Badoo overtakes Farmville on Facebook

It seems that dating is the new farming- at least as far as Facebook users are concerned.

Dating app Badoo is now the second most popular app on Facebook with more than 55m monthly active users, and gaining nearly 1m people every day according to AppData.

That puts it ahead of Zynga’s Farmville – long the most popular app on Facebook, and now third with over 48,000,000 active users. Farmville is down from a peak of about 95 million in autumn 2010.

Zynga still tops the leaderboard for social apps though with game Cityville clocking 91 million active users.

Badoo started off as a straightforward dating site, but diversified into a Facebook app while keeping their main site up too. Penetration of the app is low in the UK and US, but it has skyrocketed in continental Europe and Latin America.

The idea behind the app is that you can casually chat with interested people nearby while on Facebook socialising with your friends. And it links up to their facebook profiles too so you get a better idea of the real person than you might from a dating profile. Badoo works on a freemium model with most users using it for free, but some paying 8 euros a day for it.

When I wrote about Badoo before – I liked what they were saying about Social dating and the ease of communication online. Dating on Facebook just gives it all a bit more structure – and the opportunity to meet new people instead of just your friends.

I was a bit put off by their logo and main site design, which looked kind of cheap, but then I guess it’s free. And, signing on now… (?!) there are obviously(Source:Shinyshiny)


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