任天堂总裁兼首席执行官岩田聪，任天堂美国公司总裁Reggie Fils-Aime都曾经对手机及社交游戏市场发表相似的评价，他们称尽管大量免费或廉价游戏充斥整个市场，但任天堂仍力图捍卫游戏的“价值”。

在最近的媒体采访中，任天堂3DS开发项目主管Hideki Konno的看法是，任天堂不会在其便携式平台推出竞相降价的数字游戏，这一战略主要是为游戏开发商着想。

Hideki-Konno

他表示，“面对市场上大量的一美元或者免费游戏，我只想说，我们并不打算与这种游戏竞争，我们不想与它们进行比较，任天堂不但要维护游戏的质量，更要增强我们提供的娱乐体验，并让它更加出类拔萃。另外，我们并不担心游戏价格上的竞争。”

他认为持有相同观点的并不只是任天堂一家公司，“我相信索尼和微软也有同样的看法。当然作为一名用户，如果有人告诉我，‘我们在你的便携式设备上只花100日元就买到《使命召唤》了’，那我当然再兴奋不过了。”

“我真的很高兴看到物美价廉的好游戏，但我认为你不可能投入大笔钱开发一款像《使命召唤》一样的超级游戏，然后再低价出售这类游戏，这根本是行不通的。如果你要低价销售这类游戏，唯一的出路就是提供关卡设限或内容有限的简化版本，这样才能降低成本。这样其他内容丰富的游戏，才有可能成为高价产品。”

“如果我们为任天堂开发了一款大制作的游戏，售价仅100日元，那么我们得销售多少份游戏才能收回成本？这个销量肯定得很惊人，但这一点更不可能吧？”

“作为一名游戏开发者，我很热爱我的事业，同时也希望自己推出的产品可以吸引用户，娱乐用户。作为一个用户，我的愿望也同样如此。如果我发现了一款吸引我的好游戏，我也会愿意玩玩看，我并不介意自己为它花些钱。”

“我并不是说，我觉得手机游戏有什么不好，也并不是指它们很廉价，或者根本就没有价值。我只是说，它们属于不同的游戏类型。”（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Konno: Nintendo ‘Not Worried’ About 3DS Competing With Mobile Game Prices

Nintendo president and CEO Satoru Iwata and Nintendo of America president Reggie Fils-Aime have stated their opinions about the mobile and social gaming market — the company wants to maintain games’ “value” in the face of free to low-priced games.

Now in a new Gamasutra feature interview, 3DS project lead Hideki Konno suggested that Nintendo won’t be releasing digital games on the handheld that drive prices down to the bottom, arguing that the strategy is in the interest of game makers.

“So now in terms of one dollar games, or free games, or whatever that is out there in the market, I mean, really, we’re not going to be competing with that,” Konno said.

“We’re not going to try to match that; we’re just going to continually strive to not just maintain, but increase, the quality of the entertainment that we’re providing, and let it sort itself out. Again, we’re not worried about competing at a price point level.”

He said that viewpoint isn’t exclusive to Nintendo, which sells retail 3DS games for about $40 each, and smaller-scale digital games for considerably less. “I believe that’s more than likely Sony and Microsoft’s opinion on that as well.”

“Now of course as a customer, if somebody said to me, ‘Hey, we’ve got Call of Duty on your portable device and it’s only going to cost you 100 yen,’ yeah, I’d be super stoked, really excited about that,” he added.

“And I’d be really excited to see a great game at a really cheap price, but I just don’t think that you could make a game that’s immersive and as big as, let’s say Call of Duty, or any other large title, and sell it at that price point; it’s just not possible.”

“The only way that you’re going to get a game at that price point is if it’s a limited version with limited levels or something,” he said. “They’re going to have to reduce it to sell at that price. So that other game — because the content is valuable — it’s still going to be a viable product at a higher price point.”

“If we went out and created one of our titles — a big title for Nintendo — and we decided to sell it at, like, say 100 yen, how many do we have to sell to get back our investment?” Konno questioned. “That number’s insane. It’s just incredible, right?”

“As a game developer I’ve put my heart into what I create, and I’m hoping that what I’m putting out there is something that people will be engaged by and entertained by,” he said. “And as a consumer, I want the same thing. If I go and I see a game that interests me and I think I want to play it, I don’t mind the fact that I have to pay a reasonable price for it.”

“I’m not trying to say that I think games on cell phones are a bad thing; I’m not trying to say that they’re worthless, or have no value at all. I’m just saying that they’re just different.”（source:gamasutra）