据该公司的用户业务部门的首席运营副总监Jeff Ku表示，“自从苹果App Store引领免费游戏的发展潮流以来，我们在手机游戏市场的营收一直在稳步增长，但我们也发现，智能手机用户为高质量游戏的付费意愿更高。”
Taiwan Mobile to sell EA games on Android-powered smartphones
Taiwan Mobile Co., launched high-definition (HD) mobile games by U.S. video game producer Electronic Arts Inc. (EA) Monday to become a major player in the rapidly growing market.
Eight HD games, including the popular “The Sims3 HD” role-playing game, went on sale that day for Android smartphones, priced at between NT$60 (US$2.03) and NT$90, said Jeff Ku, deputy chief operating officer of Taiwan Mobile’s consumer business group.
“Our revenue from the mobile game market has been growing at a moderate pace since Apple Inc.’s App Store led the trend of free game downloading, ” Ku said at a ceremony to launch the new service.
“But we have also found that smartphone users have become more willing to pay for high-quality mobile games.”
Instead of introducing games traditionally, through local distributors, EA’s partnership with Taiwan Mobile shows its confidence in telecom carriers’ efforts in digital rights management to prevent illegal copying, which is also a problem for mobile games on Google’s Android Market online app store, Ku said.
The latest games will also be available for non-Taiwan Mobile wireless service subscribers in the second quarter through credit card payment, he added.
According to the Market Intelligence & Consulting Institute, 41.8 percent of Taiwan’s mobile network subscribers download games on their mobile phones, while 30.8 percent spend an average of NT$308 per month on mobile games.（source:focustaiwan）