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五分钟高管称中国社交与传统游戏的争辩更为激烈

发布时间:2011-03-22 09:45:26 Tags:,,,

基于微交易模式的社交游戏,以及更为传统的游戏平台之间的道德辩论并不仅限于西方游戏市场。

游戏邦获悉,《开心农场》开发公司五分钟的首席运营官徐城日前在媒体采访中表示,中国游戏开发公司对此话题之间的辩论“更为激烈”。

开心农场

开心农场

和西方公司一样,中国开发商也在争辩社交游戏能否通过游戏设置为玩家提供欢乐,或者游戏设置只是一种心理操纵,主要目的就是怂恿用户多花钱。

徐城表示,“我真的觉得,无论如何,游戏的首要任务是创造快乐。因为无论你有多擅长这种心理操纵,都得让游戏首先为玩家提供快乐,否则玩家不会被游戏所吸引。”

但游戏邦也认为,如果要开发成功的社交游戏,开发商还得有经济头脑,得让玩家不停回访游戏,愿意不断花钱,这就会涉及心理控制的内容。

徐城的看法是,“有阴就有阳。有积极,自然就有消极,开发商不可过于侧重某一方面……所有事物总是有好的一面也有坏的一面,所以我认为开发商得掌握各种不同的技巧,才能取得长久胜利。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Happy Farm Dev: Social Vs. Traditional Game Debate ‘Even Worse’ In China

The ethical debate involving microtransactions-based social network games versus more traditional gaming platforms isn’t exclusive to the Western game industry.

Season Xu, COO of China-based Happy Farm social game developer Five Minutes, told Gamasutra in a new feature interview that the debate between developers over the topic is “even worse” in China.

As in the West, Chinese developers are arguing about whether certain social games are about providing players happiness through gameplay, or are rather just psychological manipulators whose primary goal is to extract as much money from users as possible.

“I really think, either way, you have to create happiness first,” said Xu. “Either way. Because however good you are … at manipulation, you still have to create happiness first, otherwise people will not get attracted [to the game].”

But in order to create a successful social game, developers still have to be business-minded, and create their games so people will keep coming back, and keep spending money. And that does involve some psychological manipulation.

“If there is a yin there is always a yang, right?” said Xu. “If there is a positive there is always a negative. So, meaning, you cannot overly depend on either side. … There’s always the bad side and the good side of it, so I think you have to very smoothly conquer every different skill in order to win in the long run.”

For more from Five Minutes on social gaming and balancing the yin and the yang, read Gamasutra’s in-depth feature interview, available now.(Source:Gamasutra)


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