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Epic副总裁Mark Rein:付费游戏将成为未来的发展趋势

发布时间:2010-07-01 01:49:51 Tags:,,,

Epic创始人兼副总裁Mark Rein在英国举行的Gamehorizon conference上表示以farmviile为代表的诸多免费社交游戏虽然大行其道,但是终究付费游戏将成为未来游戏工业的发展主流趋势。

farmville_logo

farmville_logo

事实上farmviile并不是完全免费游戏,farmville甚至可以列名全球最具创收价值的游戏之一,每年为zynga带来数亿美元的收益。尽管名以上免费,但是farmville通过虚拟交易获得了大把的金钱收益。

Mark Rein认为天下其实并没有免费的午餐,farmville免费名义下的收费项目繁多。

Mark Rein同时表示付费游戏在内容上一般运作得更加具备吸引力,诸如魔兽世界和现代战役。

World of Warcraft

World of Warcraft

Epic vice president Mark Rein says that paid for content will always beat free-to-play.

As popular as games like Farmville and other free-to-play games might be, Epic co-founder Mark Rein doesn’t believe that it’s the future of the industry, and that paid content would always be more profitable.

Speaking at a Q & A session at the Gamehorizon conference in Newcastle, UK, Rein said that free-to-play was a misnomer, and there was always a cost attached, even if it wasn’t immediately obvious.

“Let’s be clear,” he said “there’s no such thing as free.” Rein said that whether via advertising, microtransactions or the exchange of social contact information, players paid for the games they played.

Rein continued, saying that there was more money to be made in paid content, and the best free-to-play games couldn’t compare to their paid counterparts. “They all pale in comparison to how much World Of Warcraft and Modern Warfare are making,” he said. “Triple A isn’t going away.”

While nothing that Rein said is wrong, I can see room in the market for both paid content and free-to-play content. It seems like a question of scale: A game like Epic’s own Gears of War certainly made millions of dollars, but it also cost millions of dollars to make. Something like Zynga’s Frontierville probably made much less, but certainly cost less as well.


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