当评论界都在评述传统游戏市场对社交游戏和手机游戏领域的觊觎时（比如超级游戏文明改编的社交游戏版Civ World或者Nexon推出的Facebook版跑跑卡丁车），事实上随着社交游戏和手机游戏用户养成和它们两者游戏本身质量的提高，由手机游戏或者社交游戏向传统游戏模式的转变就变成了另外一股讨论的趋势，比如Angry Birds向Wii、sp3和Xbox 360的延伸。

xbox360

而现在Zynga首席游戏设计师Brian Reynolds也引发了一场关于Zynga社交游戏是否可能进军传统的游戏市场的讨论，比如Xbox 360。Industry Gamers引述了Brian Reynolds对Xbox 360的看法认为相比较于Facebook庞大的用户基数，Xbox 360看起来相对显得比较小众。他举例分析称尽管他本身来自AAA级游戏制作领域，但是拥有Xbox 360不过20%至多30%的比例，而基本上人人都有Facebook帐号或者90%有一台智能手机。因此对于类似Zynga这样的社交游戏公司来讲他们更愿意把最核心的精力用在Facebook等社交平台的开拓上，而未来手机领域也是值得期待的竞技场。

知名游戏资讯平台1up在解析这个问题的时候称尽管Rovio在Angry Birds从IOS发迹之后不遗余力地推进各个平台，包括传统的掌机平台，但是对于Zynga这样的社交游戏公司而言，免费模式就意味着需要足够基数的用户群才能支撑起他们的虚拟商品交易模式（毕竟社交游戏的玩家付费比例还是相当有限），因此即便有平台拓展需求，受众的影响层面可能也将是他们着重考虑的因素。（游戏邦注：按照微软的最新数据Xbox 360用户已经超过了3000万，但是3000万对于用于数亿用户的Zynga是否具有新引力？要知道前不久还有月活跃用户数千万的Myspace就遭遇了社交游戏开发商的撤退事件）

farmville

另外一个游戏分析网站joystiq在引述Brian Reynolds的观点时称事实上在近期内通过Xbox 360玩Farmville游戏看起来还不是很现实。

THQ首席执行官Brian Farrell在谈到开发者在传统平台（比如任天堂）和新平台（比如App store）之间的选择时认为，从单机版添加相关的互动元素进入交互领域将比社交游戏进入掌机平台更加容易，因为后者需要在质量品配上花更多的精力打造，同时掌机平台的受众基数也将限制后者对掌机平台的渗透努力。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

来源1：

Zynga is a giant in the social networking game market with games like Farmville and Mafia Wars. Zynga Chief Game Designer Brian Reynolds says Xbox Live is small potatoes. Zynga is after the big market and says that a few of his friends own an Xbox 360, but many of his friends have a smartphone. In other words, Xbox Live’s user base of 30 million is chump change compared to Facebook’s 500 million+ users. Us console gamers don’t need you anyway.

“We’re after a lot of demographic. If I explain what we think is the core magic of social, I think that will explain the relative attraction, or the lens through which we view the relative attraction of different platforms. The thing that seems to make social gaming and networking magical is the fact that all my friends are potentially there and they might see the things that I’m posting or doing or expressing,” he began.

Reynolds continued, “[Xbox Live's] too small a demographic. Think about, of my friends, how many of them own an Xbox 360? Well, I’m a game developer and I even come from a triple-A space so we might even be in the double digits… Twenty or maybe even thirty percent of my friends might have an Xbox 360, but effectively 100% of them have Facebook and effectively 100% of them have a mobile phone. Of them, probably 90% have a smartphone.

“So when you think about the social potential of a platform… if we made a game on Xbox Live, I think – forgetting about the fact that I might have an artificially high percentage of friends that do it because of what my profession is – the number of anyone’s friends that’s going to be able to participate in the social experience is going to be a very small number so the amount of social capital that there is isn’t going to be very high. That’s why right now we’re on Facebook for sure, and mobile is the obvious next place for us to go because it is an inherently social platform. I mean, we’ve got to be on several different kinds of platforms, but especially if we can figure out a way to have people socialize cross-platform. Then, hey, we’re helping with the problem. We’re helping people socialize that wouldn’t be able to.”（source：nerdreactor）

来源2：

Angry Birds was a massive success on iOS, so Rovio is doing what it can to get the game on as many platforms as possible. Zynga’s line of social networking games, like FarmVille and CityVille, dominate Facebook, so one might expect those games to start showing up on more platforms. But there’s a key difference about what makes those games work and why that makes it unlikely that they’ll be showing up on Xbox Live or PlayStation Network anytime soon.

Microsoft announced earlier this year that Xbox Live has surpassed 30 million members. Facebook, on the other hand, claims that it has more than 500 million active users. Even if all 30 million Xbox Live users were Gold subscribers, that’s still only 6% of the potential user base on Facebook. And the magic in Zynga’s games is getting friends and family to see what it is you’ve been doing in them.

“We’re after a lot of demographic,” Zynga chief game designer Brian Reynolds explained to IndustryGamers. “If I explain what we think is the core magic of social, I think that will explain the relative attraction, or the lens through which we view the relative attraction of different platforms. The thing that seems to make social gaming and networking magical is the fact that all my friends are potentially there and they might see the things that I’m posting or doing or expressing.”

He continued, “[Xbox Live's] too small a demographic. Think about, of my friends, how many of them own an Xbox 360? Well, I’m a game developer and I even come from a triple-A space so we might even be in the double digits… Twenty or maybe even thirty percent of my friends might have an Xbox 360, but effectively 100% of them have Facebook and effectively 100% of them have a mobile phone. Of them, probably 90% have a smartphone.”

Due to the relatively small number of users on Xbox Live, that limits “the number of anyone’s friends that’s going to be able to participate in the social experience.” Which is to say, you won’t have as many people to solicit for a building grant or energy refills.

Another factor that likely plays into that is Xbox Live’s 100-friend cap. Most people won’t ever end up with that many Live friends, whereas the average Facebook user has 130 friends. But even if that were expanded, Xbox Live would have to do a lot of growing in order to get to a size where it could support social network games.（source：1up）

来源3：

Don’t worry about Farmville infiltrating your Xbox 360 (and the subsequent requests from your mom and your friends that would soon follow thereafter). According to Zynga chief game designer, Brian Reynolds, the Xbox 360 landscape is small potatoes — Zynga’s after broader audiences and the user base on one measly console is simply not big enough to warrant interest.

“[Xbox Live's] too small a demographic,” Reynolds told IndustryGamers. “Think about, of my friends, how many of them own an Xbox 360? Well, I’m a game developer and I even come from a triple-A space so we might even be in the double digits… Twenty or maybe even thirty percent of my friends might have an Xbox 360, but effectively 100% of them have Facebook and effectively 100% of them have a mobile phone. Of them, probably 90% have a smartphone.”

Reynolds would then go on to say that the mobile space is the next area Zynga expects to put its efforts into. He says it’s all about the number of people who could possibly partake in the social experience — on the Xbox 360, he estimates “the amount of social capital that there is isn’t going to be very high” on the platform. The less people on a platform, the less revenue Zynga projects to make and, thus, the less likely it is the company will be on that platform.

“That’s why right now we’re on Facebook for sure, and mobile is the obvious next place for us to go because it is an inherently social platform,” Reynolds concluded.（source：joystiq）