游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

Distimo调查:苹果Mac App Store免费应用比例仅12%

发布时间:2011-03-18 20:48:05 Tags:,,,

尽管苹果Mac App Store上线已三个月,但据市场调研公司Distimo最近的调查报告显示,比起iOS平台的App Store,这个苹果新应用商店开业初期的应用数量增长速度稍慢,不过它也为Mac OS平台的游戏提供了大量发展机遇。

游戏邦获悉,Distimo的这项调查不但追踪了iOS和Mac OS两个平台的数据,而且也评估了谷歌Android Market、微软Windows Phone 7 Marketplace、黑莓App World、诺基亚Ovi、Palm平台的App Catalog在今年2月份的发展情况。

Mac App Store compared to IOS

Mac App Store compared to IOS

该报告指出,Mac App Store的应用数量在两个月时间中增长到了2225款,接近iPad在同一时期应用数量的四分之一;除此之外,在Mac App Store排在前300名应用的开发商平均收益,也仅是“前300名iPad应用平均收益的一半左右”。

产品定价是造成这种局面的原因之一。在调查过程中,Distimo发现Mac App Store的免费应用仅占12%,其余均为付费应用。而iPhone、iPod Touch平台的免费与付费应用比例分别是35%和65%,iPad平台也有29%的免费应用以及71%的付费应用。

其中最值得一提的是,Mac App Store的前300名应用的平均售价远超iPhone、iPad的同类应用产品。

Distimo表示,“Mac App Store前300名应用平均售价达到11.21美元,是iPhone平台的7倍(该平台同类产品平均售价为1.57美元),几乎是iPad平台的3倍(平均售价为4.19美元)。”

尽管Distimo并没有解释出现这种情况的原因,但游戏邦认为iOS平台的App Store产品售价之所以较低,主要是因为开发商对手机应用的定价一般都会比在其他平台上的应用(尤其是台式电脑应用软件)更低。

虽然之前已有不少案例证明,开发商在App Store的低价策略其实并不正确(游戏邦注:包括苹果自己也不例外,它曾给App Store的Aperture定价80美元,而其电脑应用软件版本售价却高达199美元),但还是有许多开发商仍然奉行这种资费标准,甚至还有一些开发商反其道而行,将App Store的产品售价定得比其他平台更高,以抵消苹果的应用营收抽成所带来的影响。

除了应用数量和产品定价之外,Distimo的报告还表明,Mac App Store的发展轨迹与App Store很相似,那就是游戏应用最受欢迎。

该报告表明,“虽然Mac App Store的游戏应用仍然不如iPhone、iPad游戏受欢迎(游戏在iPad最受欢迎的应用类型中所占比重,超过Mac App Store游戏同一比例的50%),不过Mac App Store的游戏影响力正不断增长,目前该应用商店的游戏已达646种,这预示着Mac App Store有可能刺激Mac游戏的大量增长。”

与之形成对比的是Valve公司旗下的Steam,该平台目前已支持用户下载176款游戏。但与Mac App Store不同,Steam的游戏支持运行于PC和Mac两个平台,而且还通过Steam游戏客户端添加了一些社交功能。Steam在去年5月向Mac平台开放了服务。

据第三方追踪服务AppShopper的数据显示,Mac App Store目前共有2867款应用程序,在前15强付费应用榜单中,苹果旗下产品最占优势,其中排名第一的是FaceTime,然后是Xcode、iPhone、Pages、iMovie、Keynote、Aperture、Numbers、GarageBand以及其他第三方应用。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Mac App Store low on freebies, high on games

A new report released by market research group Distimo shows that Apple’s now three-month old Mac App Store is off to a slower start than its iOS counterparts in terms of app volume, though is becoming a bellwether for more gaming opportunities on the Mac OS platform.

The report, which tracks data from the App Store on both iOS and on Mac OS, also evaluates Google’s Android Market, Microsoft’s Windows Phone 7 Marketplace, BlackBerry App World, Nokia Ovi, and Palm’s App Catalog for the month of February.

According to Distimo, the Mac App Store reached 2,225 applications in two months, which was about a quarter of what the iPad had in app volume during the same time period. Even given the smaller pool of apps, the report found that developers who have their application in the Mac App Store’s top 300 rankings generate “half the revenue of a top 300 iPad app on average.”

Part of the reason for that centers on pricing. Just 12 percent of applications on the Mac App Store were free at the time of the report, leaving the rest in the paid category. That’s compared to a split of 35 percent free and 65 percent paid of iPhone and iPod Touch apps, and a 29 percent free and 71 percent paid split for the iPad.

One very important tidbit about pricing is that the average price of the top 300 Mac App Store paid apps is much higher than their iPhone and iPad counterparts.

“The average selling price of the top 300 applications is seven times higher in the Mac App Store ($11.21) than on the iPhone ($1.57) and almost three times higher than on the iPad ($4.19),” Distimo said.

While the report doesn’t spell out why this may be the case, one of the reasons the App Store on the iOS side was so disruptive in the first place was that developers tended to price their mobile applications lower that had been the norm on other platforms–especially compared to desktop software. While there have been numerous cases of developers proving that wrong with lower pricing for App Store apps (including Apple, which charges $80 for Aperture on the App Store, vs. $199 for the boxed version), many still charged the same, with some even going higher to make up for part of the proceeds going to Apple.

Along with the numbers of pricing and application volume, Distimo makes note that the Mac App Store library is venturing in the same direction as it is on iOS, with games seeing a rise in popularity.

“In the Mac App Store, gaming is still less popular than on the iPhone and iPad, with iPad having over 50 percent more games listed among the most popular applications than the Mac App Store,” the report says. “However, the popularity of games in the Mac App Store combined with the fact that there are already 646 games in the store, signals the Mac App Store could boost Mac gaming.”

By comparison, Valve’s Steam platform, which lets users download digital copies of games, has a library of 176 titles available for download. Unlike games purchased on the Mac App Store, these can be played on both the PC and Mac, and pack on social features through the Steam game client. Valve launched Steam for the Mac in May of last year.

The Mac App Store’s library now sits at some 2,867 apps according to third-party tracker AppShopper. Of that, Apple’s own applications continue to dominate the top 15 paid list, with 99-cent FaceTime leading the way, followed closely by Xcode, iPhoto, Pages, iMovie, Keynote, Aperture, Numbers and GarageBand, with various third-party apps in between.(source:cnet.com)


上一篇:

下一篇: