Magmic Games的一名产品经理Nick Tremmaglia认为，“BBM社交平台促使我们把更多的创新社交功能带到游戏中来，让用户和朋友共同分享乐趣。社交互动是休闲游戏成功的基石，通过绑定BBM服务，我们的用户可以更便捷地与朋友在游戏中竞争、协作。”
Score Media执行副总裁和首席运营总监Benjie Levy表示，“将BBM服务引进我们的主打体育应用中是ScoreMobile的一大决策转变。我们希望通过在应用中植入BBM服务，提高我们的用户黏性，延长用户的访问时间，让ScoreMobile通过病毒式传播迅速扩大用户规模。”
BlackBerry Messenger Social Platform Now In Beta & Available For BlackBerry Developers!
RIM just let me know that they’ve made the BBM Social Platform available as a public beta for BlackBerry Developers. RIM previewed BBM 6.0 at MWC 2011 in a slideshow presentation which showed some aspects of the new platform as well as a press release and announcement at DEVCON 2010. Here’s some more info about this release of the BBM Social Platform:
Enhanced Developer Experience – Empowering features
With this beta release, Java developers have access to APIs and features that allow them to build important functions into their applications. They are user permission based and include accessing and updating fields in the user’s profile, creating custom areas within the user’s profile, initiating and embedding chats with friends, initiating file transfers, sharing applications virally with friends in their contact list.
Developers also have the ability to test the exact workflow and BBM integration that they can expect to see on a live device. This is made possible by special simulators for BlackBerry smartphone OS 5.0 and 6.0.
More developers will take advantage of the amazing features of the BBM Social Platform starting in April 2011 when full support for the BlackBerry WebWorks platform is planned to be added.
Enhanced End User Experience – More than just chat
With this release the BBM Social Platform revolutionizes social interactions. The end user’s experience can now be extended beyond just messaging/chat to a whole new breed of socially engaging apps including multimedia, gaming, location-based services(LBS), VoIP, video and commerce. What was previously a solitary experience becomes now a social experience. Users gain the ability to discover new apps with friends and share real-time experiences and content with their inner circle. They enjoy the full advantages of the BBM community – always-on and unparalleled immediacy and responsiveness.
San Francisco, CA – BlackBerry DEVCON 2010 – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the BBM? (BlackBerry? Messenger) Social Platform, giving developers the tools to build applications that take advantage of the social aspects of the popular BBM service.
“The BlackBerry developer community has been eagerly awaiting the opportunity to integrate BlackBerry Messenger with their apps. BBM is a very popular service with over 28 million users and opening its real-time social connectivity to third party applications presents incredible opportunities,” said Alan Brenner, Senior Vice President, BlackBerry Platform at Research In Motion. “Access to BBM services from within apps will revolutionize gaming, enhance multimedia experiences, and add a new dimension to location based applications.”
Developers will be able to integrate various functions of the BBM service into their applications including chat capabilities, content sharing, and invitations. For example, users will be able to invite their BBM friends to join them in a game and then chat with one another while the game is being played.
Other BBM functionality accessible to developers through the BBM Social Platform includes:
Contact list – allows users to choose from their BBM contacts from within another application in order to initiate social interactions such as chatting or initiating game play
BBM user profile – an application can insert application status updates into the user’s BBM profile allowing it to be launched or downloaded from BBM by the user’s friends
Application-specific communities – users can create BBM friend groups specific to an application
Data Transfer – allows users to transfer pictures, audio, video and other content directly from an application to their BBM contacts or groups
Invitations – allows users to invite new friends to BBM, invite their friends to interact within or download an application, and accept invitations, all from within an application
Through the BBM Social Platform, RIM is providing the BlackBerry developer community with the opportunity to leverage the power of BBM in their own applications in order to help drive loyalty to their applications through social and community interactions, as well as increase discoverability of their applications through peer communications and referrals.
Several BlackBerry? Alliance members are already testing the BBM Social Platform as part of an early access program.
“Kik is all about sharing, buying and experiencing music on a mobile platform, so integrating with BBM will deliver huge value to our users,” said Kik CEO Ted Livingston. “Kik users will be able to connect with friends and colleagues to discover and share music, the experience will be much more intimate through BBM.”
“With the new BBM Social Platform we will be able to build a ground breaking social eReading experience,” said Dan Liebu, Chief Technology Officer at Kobo. “We expect to increase engagement as Kobo users share their reading and shopping experiences in real-time.”
“The BBM Social Platform will allow us to bring innovative social features to our games that get friends playing together. Making social connections is a cornerstone to successful casual gaming, and with BBM integration, our fans will be able to easily connect with their friends to compete or cooperate,” said Nick Tremmaglia, Product Manager THK Live, Magmic Games
“The integration of BBM functionality into our leading sports app will be a game-changer for ScoreMobile,” says Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. “We expect that embedding key BBM features will deepen user engagement, lengthen visit sessions, and help virally grow ScoreMobile’s user base.”
“Telmap’s search, mapping and navigation solutions have been a huge success in recent years and have proven to be extremely popular with BlackBerry smartphone users. We are proud to be one of the first application developers to integrate with BBM, as we strongly believe that the combination of a community together with Telmap’s expert location capabilities and BBM’s best-in-class messaging solution, will result in a winning offering,” said Motti Kushnir, Telmap CMO.（Source：BlackBerryRocks）