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Righful Health分析主流手机应用商店产品审核特点

发布时间:2011-03-17 14:55:12 Tags:,,,,

医疗手机内容公司Righful Health曾向多家手机应用商店投放产品,该公司代表Michael Yuan在最近的SXSW大会上发表了题为“让应用程序通过审核的相关建议”(Tips on Getting Your Approved on App Stores),但实际上他的演讲内容并非向不同应用商店提交审核申请的操作步骤,而是为开发商分析不同应用商店的审核特点。

由于时间限制,Yuan主要分析了iTunes、Android(包括谷歌官方Android Market和第三方应用商店)、黑莓App World这三者的应用审核特点,他认为苹果App Store的用户范围最广,而且具有一键式付费操作等优势。以下是游戏邦编译Michael Yuan对几大应用商店的相关看法:

黑莓

BlackBerry-AppWorld

BlackBerry-AppWorld

·Yuan对之前在黑莓App World的应用发布过程并不是太满意,因为该应用商店的注册费用仅限10次的审核申请,如果你的应用更新次数超过了这个限度,那就得再追加费用。他认为这一点很不利于开发商更新应用,所以你最好不要向该应用商店提交需要频繁更新的产品。

·不过黑莓App World的好处之一就是,它支持开发商选择应用程序所运行的移动设备型号。虽然这是因黑莓手机平台过于分散的缺陷所致,但Yuan认为黑莓至少肯承认这个事实,并提供应对措施,这一点还是很值得赞赏。

·黑莓应用商店的审核时间比较冗长,至少需要几周时间。

·开发商得随时准备好书面声明材料,以应对哪怕是最微小的第三方商标纠纷问题。

iTunes

iPhone apps

iPhone apps

·iTunes应用商店的审核时间一般是1到4周左右,首次提交审核申请的过程,会比后来的更新版本审核更久。

·应用更新版本的审核时间通常仅需几天就成。

·如果你要在短时间内进行多次更新,iTunes就会放慢审核过程。不过Yuan并没有指出“多少次的更新”才算是“很多次”。

·尽管有不少媒体报道都在强调苹果审核制度极其苛严,但Yuan却有不同的看法,他认为被苹果拒绝其实也是一种好消息,至少苹果的拒绝邮件中会解释应用产品无法通过审核的原因。

·在提交审核申请之前,一定得细读苹果操作界面的相关条款,因为苹果在这一点上的要求非常严格,如果违反了相关规定,苹果就会拒绝对你的应用放行。

·存在明显漏洞的应用程序将无法通过审核。

·永远不要使用未发布的API解决方案。

·如果你使用UIWebView来加载网页,你的应用等级就会在12级以上。

·你的应用程序中在“正常”使用过程中不得含有攻击性的内容。

第三方Android应用商店(GetJar、Handango、运营应用商店等)

·Yuan建议开发商与这些应用商店的主事者进行协商,让他们为你提供有利的营收解决方案,或者更多推广机会。

·威瑞森VCast应用商店的注册签名、审核以及批准流程非常繁琐复杂。

谷歌Android Market

android-market

android-market

·该应用商店提供一个二进制的计算机批准流程,只要提交的应用符合要求即可生效。

·但与黑莓应用商店不一样的地方在于,开发商无法选择自己锁定的手机设备平台。Android Market主要根据手机操作系统版本、API范围来划分支持运行的手机平台。

·用户可以免费试用产品,然后再决定是否付费下载。

·谷歌可以通过远程操控,从手机设备上删除应用程序。

游戏邦认为,对考虑向其他应用商店投放产品的开发商来说,Yuan分享的内容具有很重要的参考价值,它有助于加强开发商对各个应用商店的了解,从而有效安排自己的项目发展进程。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

SXSW: Tips for Getting Your App Approved

Michael Yuan of the medical-focused mobile company Ringful Health has submitted over 30 applications to multiple mobile application stores. It’s what made him qualified to give a speech at this week’s SXSW conference in Austin, Texas on the topic. His panel, “Tips on Getting Your Approved on App Stores,” wasn’t so much of a step-by-step guide for navigating the submission process, but more like a collection of things developers would want to know about the major application marketplaces. It probably wasn’t the best title, considering the content presented, but the information itself was helpful to developers looking to learn a few more details about the different app stores out there.

Due to time constraints, Yuan’s talk only focused on three mobile app store ecosystems: iTunes, Android (both the official Market and third-party efforts) and BlackBerry App World.

Yuan began by explaining why it’s important for mobile app developers to submit apps to an app store in the first place. App stores provide a wide reach, he explained, and offer easy one-click purchasing for customers, which can potentially lead to recurring billing scenarios. He then went through several of the top mobile app stores and the tips he picked up along the way:

BlackBerry

* Yuan wasn’t too pleased with his previous BlackBerry App World experiences because the registration fee only covers 10 submissions. Afterwards, you pay per update once that limit is exceeded.

This seems to discourage updating apps, Yuan noted. Your best bet is not to count on releasing several incremental updates in this store.

* One nice feature for developers submitting apps to BlackBerry AppWorld is that you can select the devices on which your apps will run. While obviously this is due to fragmentation issues in the BlackBerry ecosystem, at least they don’t pretend that fragmentation doesn’t exist, Yuan said.

* The wait time in BlackBerry’s app store is long – several weeks at least.

* Developers should be prepared to give written statements whenever the slightest problem about third-party trademark issues arise.

iTunes

* The wait time for getting your app approved at iTunes is 1-4 weeks, and the initial submission process goes much slower than future updates.

* Generally, app updates are approved in just a few days.

* However, if you submit too many updates in a short period of time, the approval process will slow down. Yuan did not specify what counts as “too many updates,” however.

* Despite media reports hyping Apple censorship issues, getting a rejection from Apple is good news, said Yuan. Not hearing back is much worse. Apple’s rejection letter will at least explain what things need to be fixed within your application.

* Be sure to read the interface guidelines from Apple, as it is very strict about these sorts of issues. For example, Apple will reject your app if your list item does not remove its highlight after the finger lifts off, said Yuan.

* Apple will reject your app if there are obvious bugs.

* Never use unpublished API methods.

* Rate your app 12+ if you use UIWebView to load Internet pages at all.

* Your app should contain no offensive content during “normal” use

3rd-Party Android Stores (GetJar, Handango, Carrier, etc.)

* Yuan recommends that you talk with the business development people at the store if you can as they can often help you implement alternate revenue models or offer you promotional opportunities.

* The on-deck Verizon VCast store has complex sign up, submission and approval process, Yuan warned.

Official Android Market

* The Android Market provides a computerized validation of the binary and then immediate publication of that binary, says Yuan.

* Unfortunately, unlike BlackBerry’s store, you cannot pick and choose which devices your app is targeting. Instead, device visibility depends on OS version and API extension.

* Users can try apps before they buy them.

* Google can remote kill apps or wipe them from devices.

The tips here may be useful for developers now considering developing a second or third app for another store, but SXSW sessions are often just too short for there to be much detail. It would have been nice to hear more about real-world examples involving rejections, issues and fixes from Yuan. But SXSW is not really the venue for those sorts of in-depth discussions…except for those that occur in the hallways, that is.(source:readwriteweb)


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