据venturebeat报道，社交游戏平台运营公司Heyzap日前面向Android平台发布了一个“签到”手机游戏网站，支持用户登录该系统后即时告知好友，自己在玩哪款游戏。

游戏邦认为，Heyzap推出的这项服务表明，“签到”热潮已经从地理定位游戏蔓延到了标准的手机游戏领域，同时也为现有的手机游戏平台展示了添加社交元素的创新做法。

Heyzap联合创始人Jude Gomila表示，“以后你再玩《愤怒的小鸟》的时候，就可以签到查看好友在玩什么游戏，或者他们最近玩过什么游戏。”

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受到Fousquare等地理定位应用功能的启发，Heyzap将这种元素移植到了Android手机游戏。虽然好友看不到你身处何地，但却可以随时获知你在玩的游戏类型。这项功能有助于好友之间针对游戏展开话题，让手机游戏更具社交属性。它与Facebook用户界面的news feed功能较为相似，可让用户通过自己信赖的熟人搜索到新游戏。

游戏邦获悉Heyzap现正针对这款免费的Android应用展开第一阶段测试，已在3000多款不同的Android手机游戏中实现了25万的签到次数，该应用的iPhone版本也即将面世。

这款应用是Heyzap首次出击手机游戏领域的产品,Heyzap原先主要运营网页Flash游戏平台，该公司旗下社交游戏平台已有160万用户，这项新服务或将有助于他们将原来的用户转移到手机平台。

如果用户在这个Android应用上签到，他们就可以和Facebook、Twitter和Heyzap平台的好友分享信息。为了推广这项技术，Heyzap暂时不针对该服务收取费用。此外，该公司的核心项目运营情况良好，所以他们可以为争取更多用户而向新平台投入大量资源。不过Gomila也表示，如果这项新服务的用户规模达到一定程度，Heyzap就会考虑拓展营收渠道。

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Heyzap的这项服务有助于快速便捷地推广该应用，同时还支持用户创建自己的社区，通过签到操作查看好友的最新游戏动向，也可以通过社交操作对游戏发表评论，为其打分。

Heyzap的软件开发工具组件已植入《Bubble Buster》、《X Construction》、《Wheelz》、《Slot Machine》和《Plumber》等20多款重量级的Android手机游戏，开发商在5分钟时间内就可将该技术植入一款游戏中。

该公司目前共有17名成员，成立于2008年9月，由Gomila和Immad Akhund联合创办，已通过Union Square Ventures等投资者融资300万美元。迄今为止，还没有其他游戏应用提供这种签到功能，其潜在竞争对手包括Scoreloop、OpenFeint和DeNA旗下的Ngmoco等手机游戏平台。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Heyzap lets users “check-in” to Android games

Shifting to the hot mobile market, social game platform firm Heyzap is launching a “check in” network for Android games.

With the network, users can check into the system and tell their friends what games they are playing at any given moment, said Jude Gomila, co-founder of San Francisco-based Heyzap.

The announcement shows that the check-in craze is moving from location games to standard mobile games and it shows once again that a company can innovate by adding a social layer on top of an existing platform.

“The next time you play Angry Birds, you can check in and find out what games your friends are playing or what they have played lately,” Gomila said.

In this case, Heyzap is taking the idea of checking in at locations for apps such as Foursquare and adapting it for standard mobile games on Android phones. Your friends don’t see where you are. But they do see what game you are playing at any given moment. That helps friends start a conversation about games, making the games more social. It also helps friends discover new games from people they know and trust, much like they do on Facebook, Gomila said, by viewing the news feed section of the user interface.

Heyzap has been running an alpha test on the new free Android app and it has already hit 250,000 check-ins on 3,000 different Android games. An iPhone app is coming soon.

The app is the first move into the mobile space for Heyzap, which started as a platform for playing and monetizing Flash games on the web. On the web, Heyzap has more than 1.6 million users for its social gaming platform. Now it will make it easy for those users to go mobile.

Once a user checks in, he or she can share information with friends on Facebook, Twiter and Heyzap’s own network. Right now, Heyzap wants the technology to spread fast and it isn’t monetizing the app. The company’s core business is monetizing just fine and allows Heyzap to experiment and invest in new platforms in pursuit of a larger user base, Gomila said. Once it has the user base, it will figure out how to monetize.

Heyzap’s check-in app makes it easier for apps to go viral, or to spread much faster than they otherwise might. It also allows users to establish a community on mobile phone networks. They can check in and look up the latest tips from users playing the same game, for instance. They can also make comments or wind badges via social actions.

Heyzap’s software developer kit has been integrated into 20 of the biggest games on Android, including the top five game Bubble Buster, X Construction, Wheelz, Slot Machine and Plumber. It takes about five minutes for a developer to integrate the Heyzap technology into a game.

Heyzap has 17 employees and has raised $3 million from investors including Union Square Ventures. Gomila and Immad Akhund founded the company in September, 2008. Right now, there are no apps that show which game you’re playing. But potential rivals include start-ups such as Scoreloop, OpenFeint and DeNA’s Ngmoco.（source:venturebeat）