游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

总结:顶尖社交游戏在facebook最近数月的发展趋势

发布时间:2010-06-29 06:30:23 Tags:,,,

回顾facebook最近数月来最顶尖的10大社交游戏的发展趋势并不是让人那么惬意。从三月到6月,呈现出来的是一系列漫长的下滑过程(具体可以看以下数据列表)。仅仅在月度活跃用户方面6月份就比5月份狂降9%。以zynga为例,farmville从最高峰的8380万到6370万整整流失2000万活跃用户,fishville从最高峰的2610万到1320万整整流失活跃用户1290万,cafe world从最高峰的3030万到2070万整整流失950万活跃用户,就连用户粘性相当高的德州扑克也坚守不住从最高峰的3000万回降到2850万,流失160万。

facebook

facebook

开发者流失榜

开发者流失榜

用户流失的覆盖面甚至连Treasure Island也不能例外,Treasure Island曾经创造出facebook用户新增记录,三个礼拜创造了超过2000万的月度活跃用户。现在5月22日该游戏流失了150万左右用户,6月19日流失了约计200万的活跃用户。

social-gaming-chart

social-gaming-chart

不仅仅是zynga要面对这样的困扰,尽管zynga以3800万的流失用户,15.1%的流失比例高居榜首,其他的开发者也一样表现疲软。crowdstar流失910万,流失比例为18.1%位居三甲。在前十大开发者当中,总共流失6600万用户,流失比例为11.7%。(数据中playfish以EA形式出现)。

social-gaming

social-gaming

he negative impact on social gaming providers from Facebook’s changes in notifications and requests imposed in March finally seemed to have slowed in June, with total monthly active users (MAUs) of the top 10 game developers dropping by a little over 1% from May levels to 415mm in June, after falling 9% in May.

We were very interested to read Mark Zuckerberg’s thoughts on the changes in a recent interview on Inside Facebook where he said that:

There are two ways that apps get usage that really define the character of the application. One way is viral distribution – spreading to new people. The other is reengagement. Early on, the viral strength was so much, but there were really no channels for reengagement. So people were using viral channels to reengage people, and you basically had apps that were growing very quickly, and their best way to get a good user count was to get new users and churn through them. That really optimizes for apps that are very viral instead of apps that are high quality and that people want to reengage. So we intentionally weakened the viral channels recently, and intentionally strengthened reengagement with emails, so that there will be better apps. It’s going to be a long process, but I think it’s going reasonably well.

One of the things we did recently was re-balance around games. A lot of users like playing games, but a lot of users just hate games, and that made it a big challenge, because people who like playing games wanted to post updates about their farm or frontier or whatever to their stream. They want all their friends to see their updates, and they want to get all their friends’ updates, but people who don’t care about games want no updates. So we did some rebalancing so that if you aren’t a game player you’re getting less updates.

As a result of this “re-balancing,” since reaching their peak in mid-April, as the Facebook changes were being implemented, total MAUs have fallen over 14%, with virtually every developer seeing a significant fall off:

This large drop off comes amid the emergence of several new hits for the social gaming providers. Most notable, Zynga’s Treasure Island was the fastest growing game in the history of Facebook, reaching over 20 million MAUs in just three weeks. However, the entire lifecycle of games appears to be compressing, as Treasure Isle peaked just seven weeks after its introduction, and over the subsequentsix weeks, Treasure Island has lost over 20% of its MAUs, including a 2mm MAU loss just last week.

Treasure Island hasn’t been Zynga’s only new hit. More recent, Zynga introduced FrontierVille, which has already surpassed 11 million MAUs after just three weeks, but these new hits haven’t come close to offsetting the losses among all the other Zynga games:

it’s interesting to note that the game with the best staying power is Texas Hold’ Em, a classic poker game that was likely the easiest for Zynga to build, and is the most basic of all of Zynga’s games.

The social gaming providers are hopefully finally at the point where things will level off from the Facebook changes, such that growth can begin anew. We’ll keep you posted.


上一篇:

下一篇: