据intomobile报道，手机应用推广服务公司Tapjoy日前宣布其“选择性付费平台”解决方案，已成功帮助手机游戏公司Glu Mobile的最新游戏《Gun Bros.》增加了收益，扩大了用户规模。

Tapjoy helps Glu make money with Gun Bros

游戏邦获悉，《Gun Bros.》目前在iPhone、iPod、iPad和Android平台的下载量已经超过680万次。如果该游戏玩家不愿意自己掏钱购买虚拟货币，就可以通过Tapjoy提供的广告赞助服务，或者下载并试用其他应用产品，换取免费的虚拟货币，然后用于购买新武器、盔甲或其他装备等虚拟道具。

Glu Mobile市场营销副总裁迈克尔·斯林（Michael Breslin）表示，“《Gun Bros.》的成功让我们确信，开发高质量的免费游戏，然后通过微交易、游戏内置广告和广告赞助服务进行创收，是个很可行的运营策略。Tapjoy是游戏创收和推广的理想合作伙伴，他们很了解如何在手机平台打造成功的免费模式项目。”（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Tapjoy helps Glu make money with Gun Bros

Tapjoy was all proud to announce they have helped Glu Mobile fuel the revenue and audience growth of its latest hit game – Gun Bros. Glu used Tapjoy’s “alternative payment platform” to improve monetization rates and additionally promote the game.

Overall, Gun Bros has been downloaded by more than 6.8 million people on iPhone, iPod, iPad and Android devices. Tapjoy helps players earn the game’s virtual currency (the so called War Bucks) for free in exchange for taking part in advertising offers, or for downloading and trying other apps. War Bucks can then be redeemed to purchase in-game items such as new guns, armor and power-ups.

You can read the complete case study on Tapjoy’s partnership with Glu Mobile from here. We also have a quote from Glu Mobile’s Michael Breslin (VP of marketing) – he said: “The success of Gun Bros validates our strategy of building high-quality, freemium games that monetize through microtransactions, in-game advertising and offers. Tapjoy is an ideal partner to help us both monetize and distribute our games because they truly understand what it takes to build a successful freemium business on mobile platforms.”（source:intomobile）