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尼尔森调查:Android智能手机更受年轻用户欢迎

发布时间:2011-03-04 16:57:37 Tags:,,,,

据尼尔森最新调查显示,苹果和RIM仍是美国市场份额最大的智能手机制造商和手机操作系统供应商,而Android手机用户则普遍更为年轻,在18至24岁的用户群体中最有市场。

smartphone-age-os

smartphone-age-os

这项调查覆盖了占美国手机用户25%以上的智能手机用户(游戏邦注:据尼尔森所称,美国智能手机用户在所有手机用户中的比例为34%,但comScore认为是27%左右,还有人认为可能更低),本文的两个图表显示的均为去年11月至今年1月份的调查数据。

分析人士认为,苹果和RIM都是两个坚持本色的品牌,这种保守路线决定了它们与摩托罗拉和HTC的区别,这二者都不会轻易尝试新的外观或者重塑品牌,有可能是这种不活跃的特点,导致它们在年轻用户群体中的影响力输给了Android。

Android才刚开始进攻功能性手机市场,但却已取得了备受瞩目的成绩,因此有许多人都看好Android的发展前景。而苹果和RIM却无法在不损害品牌价值的情况下,进军功能性手机市场。

manufacture-os-share

manufacture-os-share

但从图表的分布比例中又可以看出,Android手机制造商正艰难地在多个战场角逐,甚至可以说它们抢夺的只是整个市场蛋糕的一些碎屑,它们的全部比例加起来才相当于苹果、RIM独享的份额。尽管如此,只要它们的市场份额有所增加,那也就意味着将来有一天,Android仅需抽取其市场份额中的一部分就有可能超过整个iOS市场。不过游戏邦认为,这种结果还不会这么早出现,人们不可低估手机平台之间的激烈竞争。毕竟苹果还有iPad这个重要筹码,而且苹果电脑在年轻用户中更受欢迎,所以人人都有获胜的机会。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Trends Show Android Gaining Among The Young And Vivacious

This little study by Nielson doesn’t actually say “vivacious,” but it’s implied — right there in the headline. The study is just an exercise in statistics and a look at the smartphone market, but it’s always worth taking a look and speculating based on the big bottom-line numbers like total market share.

These two attractive charts detail the distribution of OSes and manufacturers among smartphone owners, which, it should be noted, make up only about 25% (Update: Nielson actually says 34%, comScore says lower, around 27%, my estimate was low) of the mobile-using population, in the US at least. The information is through January of this year, so it’s quite current. So who’s winning?

Everybody, it looks like. It really is a dead heat at the moment, but like Jell-O, there’s always room for analysis.

As always, Apple and RIM have a major inertial advantage in being both the manufacturer and OS provider. They have absolute control and consumers trust that. On the other hand, they are unable to cast off their skin and rebrand at will, as Motorola and HTC have done. This stolidity and inflexibility means that their brand doesn’t apply as much to the younger generation, and although the stats right now show only a very modest lead in the 18-24 demographic, it’s significant in that Android-related brands are not showing a weakness among the young.

We all know that Android has nowhere to go but up, considering that it has only barely begun to crack the feature phone market, which Apple and RIM aren’t really capable of attacking without damaging their brand. When Android starts to crack the “my first phone” barrier (perhaps with a simplifying skin cooked up by the likes of LG or Samsung), i.e. the pre-18 demographic, you better believe that age gap is going to widen.

On the other hand, it’s clearly a struggle for Android handset manufacturers to maintain their share, since they’re battling on multiple fronts. It’s fair to say that right now they’re fighting over scraps, dividing between them an equivalent share of the market as is owned solely by Apple or RIM, but establishing a pecking order early on means that once that share starts to grow, eventually a portion of the Android market may outsize the totality of the iOS market. That’s a long ways out, though, and one must never underestimate the competition. After all, the iPad is acting as a bulwark and gateway gadget, and of course Apple computers are far more popular in that young demographic, so it’s still anybody’s game.

These minor differences will grow, though, and while it’s a battle of inches right now, it’s still early in the race, if indeed the race can be said to have an end at all.(source:mobilecrunch)


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