Forrester分析师约翰·麦卡锡（John c McCarthy）预测，企业手机应用在未来4年的商机将会曾指数增长，因为将有许多企业为自己的产品或服务开发手机应用，它们在这一领域上的投入将达170亿美元。
Report: Mobile Gaming, Music and TV To Hit $52 Billion by 2015
mobile apps Mobile entertainment sector which includes mobile gaming, mobile music and mobile TV is estimated to grow at a compound rate of 9.5 percent per annum. With such astounding growth rate, the sector is expected to reach $52.8 billion mark by 2015, up from $32.9 billion in 2009, according to a report from IE Market Research Corp.
Among the different mobile entertainment segments, Mobile TV would witness the most significant growth in terms of revenues over the next five years.
According to the report, US has become a hot spot for innovation in the mobile sector thanks to the launch of 4G networks, which triggered improvements in both the network and application segments.
Nizar Assanie, Vice President of Research at IEMR stated:
U.S. operators are about ½ a year to 1 year ahead of their Western European counterparts in the launch of 4G networks. This combined with the fact that many of the world’s largest technology companies, publishers, and content distributors are also based out of the U.S. now means that the U.S. has become the launching pad for many new and innovative services in the mobile multimedia space.
Meanwhile Forrester Research has released another report on the state of mobile app revenues. According to Forrester, the revenue generated by the buying and downloading of apps to smart phones and tablets will reach $38 billion by 2015.
John c McCarthy, an analyst at Forrester, and author of the report predicts that enterprise business opportunities for apps will grow exponentially over the next four years, as companies will be spending around $17 billion to create mobile apps for their products and services.
McCarthy estimates that the combined revenues from mobile applications services and business usage will reach $54.6 billion by 2015.
It is worth noting that Forrester’s report does not take into account revenues from mobile gaming, mobile music and mobile TV and has for most part focused on apps and services such as location notifications, weather updates, travel status updates, researching products for purchase etc. Therefore it is quiet obvious that a combined mobile economy which includes, mobile entertainment (mobile gaming, mobile music and mobile TV), mobile apps, mobile advertising etc is much bigger than the estimated $50+ billion estimates by Forrester and IE Market Research.（source:socialtimes）