据IE市场调查公司（IEMR）最近发布的报告显示，包括手机游戏、手机音乐和手机电视在内的手机娱乐领域每年的复合增长率将达9.5%，该领域在2009年的市场规模为329亿美元，到2015年将达到528亿美元。

游戏邦获悉在这些不同的手机娱乐类型中，手机电视在今后5年的营收增长最为显著。

该报告还指出，因为4G网络的发展，美国已成为最富创造性的手机内容市场，该地区推动了网络和手机应用程序等领域的发展。

IEMR的调查副总裁Nizar Assanie表示，美国运营商采用4G网络的时间比西欧同行超前半年至一年左右，再加上世界最大的科技公司、发行商和内容分销商都位于美国，以致美国成了移动多媒体领域的新型、创造性服务的起飞点。

据游戏邦了解，另一家调查机构Forrester Research不久前公布的一份关于手机应用营收的报告指出，智能手机、平板电脑的付费及下载应用的营收到2015年将达380亿美元。

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Forrester分析师约翰·麦卡锡（John c McCarthy）预测，企业手机应用在未来4年的商机将会曾指数增长，因为将有许多企业为自己的产品或服务开发手机应用，它们在这一领域上的投入将达170亿美元。

据麦卡锡统计，手机应用服务、移动商务服务的总营收到2015年将达546亿美元。

值得注意的是，Forrester的报告并未将手机游戏、手机音乐和手机电视统计入内，而是主要关注手机应用程序、地位信息、天气更新、旅行状态更新、产品消费调查等移动服务。所以游戏邦认为，如果将手机娱乐（包括手机游戏、手机音乐、手机电视）、手机应用程序、移动广告等所有移动内容的经济领域相加，那么这一市场规模应该远不止Forrester和IEMR预测的500多亿美元。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Report: Mobile Gaming, Music and TV To Hit $52 Billion by 2015

mobile apps Mobile entertainment sector which includes mobile gaming, mobile music and mobile TV is estimated to grow at a compound rate of 9.5 percent per annum. With such astounding growth rate, the sector is expected to reach $52.8 billion mark by 2015, up from $32.9 billion in 2009, according to a report from IE Market Research Corp.

Among the different mobile entertainment segments, Mobile TV would witness the most significant growth in terms of revenues over the next five years.

According to the report, US has become a hot spot for innovation in the mobile sector thanks to the launch of 4G networks, which triggered improvements in both the network and application segments.

Nizar Assanie, Vice President of Research at IEMR stated:

U.S. operators are about ½ a year to 1 year ahead of their Western European counterparts in the launch of 4G networks. This combined with the fact that many of the world’s largest technology companies, publishers, and content distributors are also based out of the U.S. now means that the U.S. has become the launching pad for many new and innovative services in the mobile multimedia space.

Meanwhile Forrester Research has released another report on the state of mobile app revenues. According to Forrester, the revenue generated by the buying and downloading of apps to smart phones and tablets will reach $38 billion by 2015.

John c McCarthy, an analyst at Forrester, and author of the report predicts that enterprise business opportunities for apps will grow exponentially over the next four years, as companies will be spending around $17 billion to create mobile apps for their products and services.

McCarthy estimates that the combined revenues from mobile applications services and business usage will reach $54.6 billion by 2015.

It is worth noting that Forrester’s report does not take into account revenues from mobile gaming, mobile music and mobile TV and has for most part focused on apps and services such as location notifications, weather updates, travel status updates, researching products for purchase etc. Therefore it is quiet obvious that a combined mobile economy which includes, mobile entertainment (mobile gaming, mobile music and mobile TV), mobile apps, mobile advertising etc is much bigger than the estimated $50+ billion estimates by Forrester and IE Market Research.（source:socialtimes）