为了更有效地为世界各地的玩家提供付费渠道，社交游戏开发商Zynga日前与亚洲支付服务供应商MOLAccessPortal进行合作，面向包括印度在内的六个亚洲国家推出Zynga游戏卡。

据游戏邦了解，MOLAccessPortal目前每年约处理6000万笔在线交易，这些交易总计金额超过2亿美元。

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MOL将通过六个国家的相关渠道发售Zynga游戏卡：

·在新加坡和马来西亚很受欢迎的7-Eleven零售连锁店，新加坡的Comic Connections；

·印度Sify Cybercafes、菲律宾的Netopia Internet Cafes、泰国的Fun Loader Cybercafes等MOL的附属网吧；

·电子支付终端、在线交易渠道和电信合作伙伴：马来西亚Maybank2u、新加坡GXCredits、印度尼西亚Gudang Voucher；

·Zynga游戏卡的零售价分别为2美元、5美元和10美元。

Zynga不久前还与Mentez展开合作，在拉美地区的上百万个销售点发售游戏预付卡。据游戏邦了解，Mentez是拉美市场领先的游戏发行商，位于美国迈阿密，运营的项目包括Paymentez平台，支持用户通过向零售商店获取PIN码来购买虚拟商品。

Zynga在亚洲和拉美地区的这些举动并不令人意外，因为巴西和亚洲已是公认的社交游戏新兴市场，而且很少有人知道，印度尼西亚的Facebook用户数量仅次于美国。除此之外，游戏邦还获悉Zynga已在亚洲地区推出针对中国和日本用户的本土化游戏版本。通过强大的预付卡发售渠道，希望收到这类礼物、还有没信用卡或手机银行帐号的Zynga游戏用户，将可方便的为虚拟商品付费。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Zynga Expands: Game Cards Come To India, Singapore, Malaysia and More

In an effort to effectively monetize audiences worldwide, Zynga is partnering with MOL AccessPortal to sell Zynga Game Cards in six Asian countries including India. More after the jump.

MOL AccessPortal Berhad is a payment service provider in Asia – handling roughly 60 million transactions totaling over $200M in annual payment volume. With tons of physical payment collection

points, this partnership could be quite fruitful for both parties, especially as Zynga expands efforts in Asia.

MOL is making Zynga Game Cards available across the six countries in channels such:

* Popular retail chains such as 7-Eleven stores in Singapore and Malaysia, and Singapore’s Comic Connections;

* MOL affiliated cybercafés such as India’s Sify Cybercafes, Philippine’s Netopia Internet Cafes and Thailand’s Fun Loader Cybercafes;

* Electronic payment kiosks, online channels, banking and telco partners such as Malaysia’s Maybank2u, Singapore’s GXCredits and Indonesia’s Gudang Voucher.

* Zynga Game Cards will be available in values of $2, $5 and $10 USD.

Zynga recently partnered with Mentez as well to sell prepaid cards at over a million locations in Latin America. Mentez is a leading publisher in the Latin American market based out of Miami and operates a service called Paymentez network that enables users to purchase virtual goods using a PIN number they can acquire from retail stores.

Zynga’s efforts are hence no surprise as Brazil and parts of Asia comprise the hottest growing social gaming markets in the world. A little known fact is that after North America, Indonesia has the most Facebook users. Zynga has been localizing games for the Asian market on both the Chinese and Japanese fronts. With strong pre-paid card distribution, Zynga hopes to monetize users who are inclined to receiving such gifts or don’t have credit cards or phones to charge their virtual currency bills to. It will be interesting to see how the numbers turn out in India.（source:socialtimes）