Tap Me希望为各大品牌提供游戏内置广告解决方案，让广告商发挥像搜索营销关键词等项目的影响力，从中发现什么手机游戏最适合这些关键词，然后把广告和赞助标志直接放到这些游戏中。赫尔南德斯表示，“我们的目标之一是把在游戏内置广告服务变得和Google AdWords一样简单。”
据游戏邦了解，Tap Me仍在调整它的定价模式。赫尔南德斯表示，定价不会基于广告展示印象，因为游戏内置广告首先得加强用户黏性。虽然Tap Me最初瞄准的是手机市场，但赫尔南德斯表示，公司未来也将把iComplishments引进社交网站、PC和掌机游戏市场。
Tap Me并非游戏内置广告服务领域的孤例，另一家颇具知名度的游戏内置广告服务公司Double Fusion已计划在本月将公司总部从旧金山迁到洛杉矶，以便接触更多娱乐行业的客户。
Double Fusion主要帮助知名品牌吸引年轻男性“硬核游戏玩家”群体。据游戏邦了解，Double Fusion网站拥有一系列热门掌机游戏，如《White Skateboarding》、《Driver: San Francisco》以及Sony Computer Entertainment的《Killzone 3》。
Double Fusion首席执行官Alex Sood深知《Farmville》、《愤怒的小鸟》（Angry Birds）等休闲游戏在手机和社交平台上很受追捧。他表示，“我时刻关注这些领域，我相信我们很快会接触这类游戏，但比起基于PC的社交游戏，我们可能会更关注手机游戏。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）
In-Game Ad Firm Tap Me Cultivates Ties to Mobile Developers
Tap Me, a Chicago-based mobile gaming ad startup, has begun beta testing its iComplishments platform for ads in iPhone-, iPad- and Android-based games.
The firm recently received $1 million in venture funding and is now working with nine advertisers, including three undisclosed national brands.
“We’re asking game developers to meta-tag their content and make that data available to advertisers,” said CEO Joshua Hernandez, citing as an example an athletic shoe brand that might easily learn exactly where in a game running takes place, as well as how many consumers played that section of the game on any given day. “The advertiser gets to understand exactly where to place an ad or sponsorship within a game… It’s not putting a billboard in an in-game street scene; it’s letting the brand add value to the game play experience.”
Tap Me hopes to evolve into a turn-key in-game solution for brands, letting advertisers, for example, leverage their search marketing keyword programs to see what mobile games best match those keywords and then place ads and sponsorships directly in those titles. “Part of our goal is to make in-game advertising as easy as Google AdWords,” Hernandez said.
Tap Me is still sorting out its pricing model. Hernandez suggested it will not be based on impressions, since in-game ads are first and foremost about engagement. While Tap Me will focus initially on the mobile market, Hernandez also suggested the company has long-term plans to bring iComplishments to the social media, PC and console gaming markets as well.
Tap Me is not the only company making noise in the in-game ad space. Double Fusion, an established in-game ad firm, is expanding and moving its U.S. headquarters from San Francisco to Los Angeles in March. The move puts it closer to many entertainment industry clients.
Double Fusion primarily helps brands reach the young male “hard-core gamer” demographic. Its network includes popular console titles like Shaun White Skateboarding, Driver: San Francisco and Sony Computer Entertainment’s Killzone 3.
Double Fusion CEO Alex Sood is clearly aware of the surge in popularity of casual games such as Farmville and Angry Birds on mobile and social media platforms. “We are keeping an eye on those spaces and I think you’ll see us get increasingly involved in those formats, likely more on mobile than PC-based social media games,” he said.（Source：Clickz）