游戏邦认为对小型开发商来说，EA这项举措的好处在于，他们的游戏不但可以利用该公司的市场营销实力和品牌效应，更顺利地进入苹果App Store、Android和Facebook平台，而且还能由此利用Chillingo（《愤怒的小鸟》发行商）和Playfish（《Restaurant City》开发商）这两家著名手机、社交游戏公司的相关资源。
Playfish游戏发行和产品管理副总裁CJ Prober表示，作为一家社交游戏开发公司，Playfish致力于通过《Pet Society》、《FIFA Superstars》和《百万大富翁》等原创作品及经典的EA游戏，为Facebook平台增添光彩，“我们希望通过自己的发行框架，筛选一些优秀的独立游戏开发商，延续保持创新和保证质量的这种传统。Partners将通过Playfish深厚的开发经验及人才优势，以及EA丰富的第三方发行资源，帮助独立开发商的游戏在Facebook平台上获得成功。”
Listen Up, Facebook and Mobile Game Devs! EA Launches New Partnership Opportunity
EA-logoEA announced today that their “EA Partners” group will be offering publishing services to independent social and mobile game developers. In a nutshell, small devs will now be able to sign up with EA and access their marketing and development resources.
The advantage here for smaller developers is that they can leverage EA’s publishing might to get their games onto platforms like the Apple App Store, Android and Facebook with the additional push of EA marketing and branding. Small developers will also be able to access resources from Chillingo (Angry Birds) and Playfish (Restaurant City), two of the top mobile/social developers around. From the EA press release:
“As a social gaming pioneer, Playfish helped shape the face of the Facebook platform through original titles and classic EA franchises such as Pet Society, FIFA Superstars and MONOPOLY Millionaires,” says CJ Prober, Vice President of Publishing and Product Management for Playfish. “Playfish is looking forward to continuing a tradition of innovation and quality by extending our publishing framework to a select group of independent game developers. Partners will be able to leverage Playfish’s deep experience and expertise – as well as EA’s vast third-party publishing resources – to enable them to achieve unprecedented success for their games on Facebook.”
This is an interesting move by EA, and one that many social games pundits predicted. In the Facebook gaming world, small developers have great ideas and talent, and it’s in the best interest of a gaming giant like EA to try and recruit them to share some of their profits in exchange for a little push for the indie developer. This gives EA an outside shot to catch a few viral hits that would normally pass right under their radar and go right to consumer.（source:socialtimes）