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读写网评五大新型手机应用程序销售渠道

发布时间:2011-02-25 15:14:18 Tags:,,,,,

苹果iTunes App Store无疑是手机应用开发商最理想的销售渠道,据IHS Screen Digest最近的调查结果显示,App Store在2010年的营收占全球应用商店总合的82.7%,从2009年的7.687亿美元增长到了2010年的18亿美元。

但这并不能说明开发商除了App Store就没有其他选择,或者其他应用销售渠道就应该就此服输。以下是游戏邦通过读写网编译的五个新型应用开发选项:

1.Kinoma

Kinoma Play

Kinoma Play

Kinoma最近已被芯片制造商Marvell收购,它的开发平台支持开发者为多个手机操作系统编写应用程序。据Marvell所称,利用Kinoma创建的应用可植入不同操作系统的硬件设备,也就是说它们在低端的硬件环境中也能有效运行。

利用该技术开发的第一款应用就是Kinoma Play,它可以根据其植入手机设备的具体情况,当作一个单独的应用运行,或者作为一个用户界面操作使用。

Kinoma平台将在今后推出开源授权,鼓励开发商广泛采用这种技术。Kinoma Play目前支持在诺基亚S60手机、Windows Mobile Phones平台上运行,另外还将推出一个Android测试版本。

2.WAC

wac-logo

wac-logo

Wholesale Applications Community(简称WAC)是一个致力于创建开放式应用平台的电信公司联盟,它的服务对象是运营商的应用商店,支持多功能的HTML5网络应用。据游戏邦了解,WAC已在2011年世界移动通信大会上宣布进入商业运营阶段,中国移动、MTS、Orange、Smart、西班牙电信、威瑞森和沃达丰等主流运营商首先加入了这一平台。WAC的应用程序可运行于Java功能性手机、Android平台,但目前还不支持运行于iOS平台。

3.MobiUS Web Browser

Mobius Web Browser

Mobius Web Browser

这款即将由appMobi推出的网页应用,有助于填补WAC在iOS市场的空缺,它具有支持WAC应用程序在iOS平台上运行的功能。MobiUS将提供针对WAC、PhoneGap和appMobi XDK的开放式API,支持浏览器访问和控制加速器、摄像、声音、震动、文件存储系统、耳机等智能手机功能。

在MobiUS浏览器上运行的网页应用可以提供与原版手机应用一样的用户体验,还可以使用应用内置付费功能、信息推送服务和分析工具等服务。因为它们是基于网页技术的应用,用户不需要通过应用商店下载,就可以可以“随意安装”这类应用。

4.Zeewe

Zeewe

Zeewe

这是一个面向iPad、iPhone、Android、Symbian和PC平台的新型免费HTML5应用商店,虽然开业仅数周时间,但访问用户已经超过了10万人。游戏邦获悉,Zeewe公司虽然成立于巴西,但半数以上的流量来自海外市场,尤其是印度和美国这两个地区。

Zeewe项目与OpenAppMkt这个为iPhone、iPad和Android提供服务的网页应用商店有点相似,后者虽然在2010年底就已经开业,但目前业务还没有真正形成气候

5.Openwave

Amplicity_phone

Amplicity_phone

Openwave现在已和第三方应用商店GetJar进行应用搜索项目合作,它的Amplicity平台主要服务对象是运营商。据游戏邦了解,Sprint是首家宣布支持Openwave服务的美国运营商,用户通过GetJar的在线应用目录可以找到Openwave提供的应用,这个合作项目将于2011第二季度正式上线。

投放该平台的应用是基于HTML5、CSS和JavaScript网页技术的产品,另外还支持添加内置广告功能,这些应用可通过手机界面的浮动工具条传递内容。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

There’s no doubt that the iTunes App Store is the market leader when it comes to being the best place for developers to earn money from their mobile applications. In fact, according to a recent study from IHS Screen Digest, Apple was found to have generated 82.7% of the total global application store revenue in 2010, increasing its revenue from $768.7 million in 2009 to $1.8 billion in 2010.

But that doesn’t mean companies with alternative ideas about app distribution have thrown in the towel just yet. Over the past couple of weeks, a number of new programs have crossed our desk here at ReadWriteMobile. Five noteworthy (or at least interesting) developments are listed below. What do you think of their plans? Worth a shot? Or sadly misguided?

1. Kinoma

Recently acquired by chip maker Marvell, Kinoma’s development platform will allow developers to write apps for a number of different mobile operating systems. According to Marvell, apps built with Kinoma are integrated with the hardware at the OS level, meaning they can perform well even on slower hardware.

The first example of an app built using this technology is Kinoma Play, which can exist either as a standalone app or as the main user interface, depending on how deeply its integrated into a handset.

The Kinoma platform will be offered under an open source license in the future to encourage industry adoption. The Kinoma Play app is available for Nokia S60 devices, Windows Mobile phones and a beta for Android will be available soon.

2. WAC

The Wholesale Applications Community is an operator-led initiative to launch a global, wholesale app store of sorts, where HTML5 apps are deployed through the operators’ app stores, not consumer-facing ones like iTunes and the Android Market. Commercially launched at this month’s Mobile World Congress, the first carriers to support WAC apps are China Mobile, MTS, Orange, Smart, Telefonica, Telenor, Verizon and Vodafone. WAC is designed to support Java feature phones and Android, but not iOS at present. The apps are based on W3C’s widget standard, but do not run in a Web browser.

3. MobiUS Web Browser

A soon-to-launch browser app from appMobi aims to expand access to WAC apps outside of its initial implementations (see above) and bring WAC apps to iOS. The MobiUS browser will support the open APIs for WAC, PhoneGap and its own appMobi XDK. This allows the browser to access and control smartphone features like the accelerometer, camera, sound, vibration, file storage system, phone and more.

These apps will then be able to do much of what native apps can do, when running within the MobiUS browser. The apps will provide access to in-app payments, push notifications and analytics, says appMobi, and they’re built with standard Web technologies. That means they can be “installed” from anywhere – they don’t need to live in an app store.

4. Zeewe

Zeewe, a new, free HTML5 app store for the iPad and iPhone, Android, Symbian and the PC has been open for just a couple of weeks, but has attracted 100,000 visitors during that time the company says. Based in Brazil, Zeewe was surprised to find that half its traffic came from outside its home country, especially in India and the U.S.

The project reminds me a lot of OpenAppMkt a better known Web app store for iPhone, iPad and Android. That store has been around since late 2010, but it has yet to really take off – will Zeewe have better luck?

5. Openwave

Now teamed up with large, third-party app store GetJar for discoverability purposes, Openwave applications built on its “Amplicity” platform have been designed for deployment by operators, as opposed to consumer-facing app stores. Sprint is the first U.S. operator to support the service. Under the new partnership, Openwave apps will be found in GetJar’s online app catalog. The integration will go live in Q2 2011.

Apps built for this platform use standard Web technologies – HTML5, CSS and JavaScript – and include a built-in module for in-app ads.  The apps deliver their content through a floating tool bar on a device’s screen.(source:readwriteweb)


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