除了鼓励用户购买虚拟商品献爱心，RockYou这项活动的另一个创意之处在于，它支持玩家投票选择负责接收款项的慈善机构或组织，最后入围的是Queensland Premier Appeal、Salvation Army和Queensland RSPCA这三家机构，总共获得了3500票数。
据游戏邦了解，另一家社交游戏开发商Zynga之前也曾与National Audubon Society进行类似的合作，为海湾石油泄露事故的受害人员捐款。由此可见，社交游戏也是一种鼓励大众一心向善，传播公益的有效途径。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）
How RockYou Used Virtual Kangaroos To Raise Funds For Australian Flood Relief
RockYou’s Zoo World is joining the ranks of the philanthropic as the gaming giant is teaming up with the Zoo World community to raise money for Australian flood victims. More after the jump.
Australia has been suffering casualties lately, experiencing a major flood last week that put its third largest city Brisbane under water. Queensland has also been hit – something that’s not surprising granted the increasing unpredictability of stormy seasons.
To help, RockYou has released a $0.99 Australian Relief Kangaroo in the Zoo World Store from January 15th to January 18th. RockYou initially pledged to donate atleast 75% of all donations earned after costs to the flood relief but ended up giving 100% of the proceeds. The results were stellar and yielded $15,453.31 in the 3 day period.
RockYou went a step beyond the usual virtual goods sale by letting fans vote to select the charities to benefit from the proceeds. Charities received donations proportional to the votes they received. In total there were 3500 votes with with results being split among Queensland Premier Appeal, Salvation Army and Queensland RSPCA.
In the past we’ve seen efforts majorly from Zynga with partnerships such as the one with the National Audubon Society to create awareness and raise funding for the Gulf lf Coast Oil Spill Victims. Social games are great avenues for charitable causes.（source:socialtimes）