不少人都知道《CityVille》这款游戏的月活跃用户高达1亿人，但比起暴雪公司的《使命召唤：黑色行动》，这些Facebook游戏的市场表现又如何呢？

据游戏邦了解，IGN网站日前公布的一份2010年营收、用户规模居于前列的游戏排行榜显示，《使命召唤：黑色行动》是2010年最受热捧、最吸金的经典之作，但有趣的是，在该榜单前十强游戏中，社交游戏就占据了4个席位，而且这四者均出自Zynga之手。

cityville-screenshot

进入前十强的其他游戏还包括《Halo Reach》、《Red Dead Redemption》、《Super Mario Brothers (Wii)》、《Madden 11》、《WiiFit Plus》，但它们的营收和用户规模均不敌Zynga的《CityVille》和《FarmVille》。

尽管《使命召唤：黑色行动》摘走了桂冠，但这对视频游戏行业来说并不算是什么好消息，因为这款游戏的开发成本、市场营销费用可是远远高于《CityVille》。另外游戏邦认为，视频游戏领域与电影行业一样，主要营收来自前期的一次性销售，而社交游戏却能通过后期运营，源源不断地增加收益，所以尽管视频游戏可以迅速创造惊人的收益，但社交游戏才能代表这一行业的未来发展趋势。

传统游戏的销售情况通常可以从NPD的调查数据中获得答案，但社交游戏开发商总是对营收情况讳莫如深，所以业内总是难以判断Facebook游戏具体的收益有多少。

不过据游戏邦了解，NPD去年的调查曾指出，10%的Facebook游戏玩家曾付费购买道具或虚拟货币；而微交易公司SocialGold的数据则表明，平均每名玩家曾为游戏消费55美元。

如果再结合游戏的月活跃用户人数，我们就不难推算出2010年十大游戏作品的付费用户及总营收数据。

以下图表就是2010年十大游戏的名单，以及它们的用户总数及收益情况。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

top 10 games 2010

We all know that CityVille is big (100 million users big). But, how do Facebook games stack up against the heavyweights in the core video game space, such as Activision’s Call of Duty: Black Ops?

I’ve often pondered this question, as have the fine folks at IGN who put together a chart comparing the top games on Facebook and in the retail video game space in 2010 by revenues and users.

Not surprisingly, the most popular and top grossing game of 2010 was Activision’s Call of Duty: Black Ops. Interesting, 4 of the top 10 games of 2010 in terms of size and revenues are social games on Facebook and all 4 are by Zynga.

Halo Reach, Red Dead Redemption, Super Mario Brothers (Wii), Madden 11 and WiiFit Plus are in the top 10 list, but all under Zynga’s CityVille and FarmVille.

Though Call of Duty is the #1 game, this is not necessarily good news for the video game guys. Activision spent a lot more money on game development and marketing than Zynga for CityVille. And, because the video game space is a more hit-driven business (like movies, the sales happen at launch) and social games are more about the tail, CityVille has a lot more long-term revenue potential.

You can go to IGN for the full article and pretty Top 10 chart. There is no doubt, while video games makes the most money, the trend is definitely with social games.（source:gamezebo）

Unlike traditional retail games, whose sales are tracked by NPD, the value of Facebook games has remained vague. Social game makers have been snatched up for hundreds of millions of dollars, which got us thinking, “How much money do these games actually make?”

While it’s impossible to nail down the numbers exactly since the companies don’t share that info, and no one tracks them, we found a couple of studies that provided a formula for making an educated guess. A study by NPD last year found that 10 percent of the people who play Facebook games pay real money to buy in-game items or currency. A study by SocialGold (a microtransaction company) found that the average player who actually pays real money spends about $55.

Using those stats plus the number of monthly active users, which is available on Facebook itself, we’ve estimated how Facebook games would stack up in the top 10 games of 2010 in terms of paying players and revenue generated. When placed side-by-side with the best-selling games of 2010, only Call of Duty: Black Ops had more players and made more money than any Facebook game, and if Facebook games were included in the list, four of them would have made the top 10.

The graphic below illustrates what the top 10 would look like if Facebook games were included according to our estimates. All players have been rounded to the nearest half million, and all revenues have been rounded to the nearest $50 million. （source：ign.com）