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Flurry调查:女性手机社交游戏玩家比例达53%

发布时间:2011-02-23 09:23:31 Tags:,,,

据手机应用分析公司Flurry最近的报告显示,在《FarmVille》、《植物大战僵尸》等手机社交游戏玩家中,女性用户比例高达53%,这个事实颠覆了男性是游戏玩家主力军的这种传统观念。

Flurry_MobileSocialGamerReport_bySex

Flurry_MobileSocialGamerReport_bySex

Flurry chart

Flurry chart

游戏邦获悉,仅有40%的传统游戏玩家(此处指在掌机及PC平台上玩硬核游戏的用户)是女性。此外,女性社交游戏玩家的年龄普遍高于男性——在26至65岁年龄段的用户群中,女性数量远超男性;男性玩家数量仅在18至24岁年龄段的群体中占有优势。

Flurry_MobileSocialGamerReport_byAge

Flurry_MobileSocialGamerReport_byAge

据游戏邦了解,有三分之一的手机社交游戏玩家分布于18至24岁的年龄段,26至44岁的同类用户比例高达二分之一。

Flurry_MobileSocialGamerReport_byHHI

Flurry_MobileSocialGamerReport_byHHI

Flurry_MobileSocialGamerReport_byEducation

Flurry_MobileSocialGamerReport_byEducation

大多数手机社交游戏玩家来自中产阶级,他们的年收入范围在5万至8万美元之间;这类玩家的收入比一般美国人要多50%,其中拥有大学文凭的用户收入则是一般美国人的两倍。另外,65%的手机社交游戏玩家是白人。

Flurry_MobileSocialGamer_by regions

Flurry_MobileSocialGamer_by regions

Flurry_MobileSocialGamerReport_byRace

Flurry_MobileSocialGamerReport_byRace

Flurry的这项调查追踪了2.5亿部iPhone和Android手机,每天调查75万部刚刚激活的这两种手机设备,这些接受调查的独立用户共2600万人,他们平均每天玩25分钟的社交游戏。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Do women play more games than men?

Women now play games more than men thanks to the mobile and social gaming revolution that includes the likes of Zynga’s FarmVille and Popcap’s Plants vs. Zombies, according to a report by mobile app analytics provider Flurry.

More than half of all mobile and social gamers — 53 percent, to be exact — are women, bucking the stereotype that gaming is typically a male-dominated form of entertainment, according to the report. Only 40 percent of “traditional” gamers — which refers to the classical or “hardcore” definition of a gamer that plays consoles and PC games — are women, according to the report.

The report found that women social gamers were typically older than their male counterparts — as women outnumbered men in the 26 to 65 age range. Men barely outnumbered women in the 18 to 24 age range. Just about a third of all mobile and social gamers were also in that same age range — 18 to 24 — while about half of mobile and social gamers fell in the 26 to 44 age range.

A majority of mobile and social gamers also appear to come from middle-class origins and make between $50,000 and $80,000 yearly, according to the report. Mobile and social gamers typically earn 50 percent more than the average American and are twice as likely to have a college bachelor’s degree. The majority of mobile and social gamers — about 65 percent — are white, as well.

Flurry detected more than 250 million devices running Apple’s iPhone operating system and Google’s Android mobile operating system, and detects around 750,000 new activations across both operating systems each day, according to the report. Flurry tracks around 26 million unique users that play social games for an average of about 25 minutes each day.(source:venturebeat)


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