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Zynga开拓拉美市场,联手Mentez发行游戏预付卡

发布时间:2011-02-22 12:13:04 Tags:,,,

拉丁美洲的社交游戏用户并不习惯使用信用卡,但那里的玩家都愿意用预付卡付款。

这就是社交游戏开发商Zynga与Mentez合作的原因,后者是巴西社交游戏发行商中的领头羊,在巴西及拉丁美洲其他地区拥有100万个以上的预付卡销售点。此举不仅表明Zynga正向一个高速发展的社交游戏市场扩张,同时也证明,拉美地区已成长为一个重要的游戏市场中心,只要知道如何与当地用户打交道,就有可能从中成功掘金。

Mentez

Mentez

Zynga旗下的《CityVille》和《FarmVille》等游戏拥有越过2.75亿的Facebook用户,其在拉美的粉丝数量也在不断增加。据游戏邦了解,总部位于迈阿密的Mentez运营着一个Paymentez网站,用户们可以到零售商店或网吧中购买PIN码,用于购买在线社交游戏中的虚拟商品。从现在起,Zynga游戏预付卡将在巴西的Mentez销售网点首先发售,随后还将延伸至墨西哥及其他拉丁美洲国家的销售点。

Mentez的首席执行官胡安·佛朗哥(Juan Franco)在接受采访时表示,在拉丁美洲使用信用卡的玩家很少,流通中的信用卡人均不足一张(据国际贸易署统计,美国用户人均拥有信用卡的数量为2.5张),但他们愿意购买预付卡,尤其是小面额的预付卡。用户们可以使用现金、银行转账以及当地的联网信用卡等方式在Paymentez为PIN码付款。

据佛朗哥表示,Mentez于2009年11月启动了Paymentez平台,目前该平台已有400万的活跃用户。该网网每秒可处理650笔交易,迄今为止,Paymentez已经处理了逾800万笔交易。据市场调研公司comScore数据显示,拉美地区共有7300万的Facebook用户和3200万的Orkut用户。假如这些用户中有一半人玩社交游戏,那就意味着拉美市场将拥有4200万到5200万的社交游戏用户。

游戏邦还获悉,Zynga已经发布了葡萄牙语和西班牙语版的《CityVille》。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Mentez to launch Zynga prepaid cards in Latin America

Latin America isn’t a great place to get social game players to pay for goods with credit cards. But gamers there are avid fans of social games and are willing to pay with prepaid cards.

That’s why social game maker Zynga is partnering with Mentez, a leading social game publisher in Brazil that also has a way to sell prepaid cards at more than a million locations in Brazil and the rest of Latin America. The deal represents a way to expand Zynga’s distribution into a fast-growing market for social games. It also recognizes the growing importance of the region as a hub for gaming where you can make money if know how to reach the players.

Zynga has more than 275 million users on Facebook playing games such as CityVille and FarmVille. And a growing number of fans are playing in Latin America. Miami-based Mentez runs the Paymentez network, where users can go to a retail store or internet cafe and buy a PIN number that they can use to purchase virtual goods in a social game online. Zynga Game Cards will be available in Brazil at Mentez locations starting today, followed by Mexico and other Latin American countries soon.

Juan Franco, chief executive of Mentez, said in an interview that very few players use credit cards in Latin America, with fewer than 1 credit card in circulation per person. (In the U.S., the number is 2.5 credit cards per person, according to the International Trade Administration.) But they do buy prepaid cards, especially if they are available in small currency values. Users can pay for PIN numbers on Paymentez using cash, bank transfers, and local online credit cards.

Mentez launched the Paymentez platform in November, 2009, and the platform now has 4 million active users, Franco said. The network handles 650 transactions a second, and Paymentez has processed more than 8 million transactions to date. Market researcher comScore says there are 73 million Facebook and 32 million Orkut users in Latin America on a monthly unique basis. If half of those users played games, then the Latin American social game market could have 42 to 52 million users.

Zynga has already released CityVille in Portuguese and Spanish.(source:venturebeat)


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