据广告周刊ADWEEK的消息，社交游戏整体消费市场将在2012年达到21.8亿美元的高度。facebook为社交游戏带来了巨大的商机，同时社交游戏本身良好的用户粘性促使社交游戏领域持续成为增长的热点。

广告周刊

根据BlogHer/iVillage的研究称，在5月份约计22%的美国互联网用户每天使用社交休闲游戏。而ThinkEquity更是预估2012年将有7900万的美国用户使用社交游戏，尽管这个数值在2009年的时候只有4900万左右。

数据分析机构eMarketer高级分析师Paul Verna表示随着社交游戏普及，广告主们将成为社交游戏收益来源的主要部分，这些广告主将更多地谋求他们在产品品牌在游戏中的展示价值。

Thanks to the massive popularity of Facebook and the addictive appeal of real-time simulation games, gaming on social networks has gained widespread adoption.

According to a BlogHer/iVillage study, about 22 percent of adult U.S. Internet users played casual games daily in March 2010. A study from ThinkEquity estimated that 79 million people will play social games in the U.S. in 2012, up from 47 million in 2009.

As the social gaming audience continues to grow, so will revenue from direct and indirect payments and advertising, resulting in more than $720 million, according to ThinkEquity. By 2012, the market is expected to reach $2.18 billion.

U.S. direct-paying users are expected to generate $1.19 billion in revenue by 2012, up from $340 million in 2009. Indirect-paying users — defined as those who opt-in to advertising offers attached to social games — will inject $868 million into the industry in 2012, up from $324 million in 2009. Social game advertising revenue will double to $124 million in 2012.

“Social gaming represents opportunity for marketers,” said Paul Verna, a senior analyst at eMarketer. “In the coming months, expect to see more marketers muscling into the social gaming space through brand marketing tactics such as display ads, video ads, custom games, in-game enhancements, product placements and sponsorships.”