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发布时间:2011-02-17 15:30:16 Tags:,,,,


问题何在?乍一看,苹果的规则似乎合情合理。针对在App Store上售出的订阅服务,苹果从中抽成30%,但发行商也可以在其他地方设置订阅功能,如通过他们自己的网站。游戏邦获悉,苹果的官方声明有些让人困惑,“由于没有参与这些交易,苹果不会参与收益分成或者交易用户信息。”

iPhone apps

iPhone apps



这可能有道理,但并非对每个人都适用。比如说Rhapsody,如果苹果要分成30%,那么这个订阅模式就对它就不适用,它会和业内人士协商,寻求法律途径解决这个运营模式引发的问题。据游戏邦了解,Think Vitamin的“网络创业者”博客作者Ryan Carson表示,苹果的这一举动将促使开发商加快采用HTML5技术的步伐,而不是只开发需要绝对服从苹果政策的原始应用。

当然App Store从一开始就受到开发商的指责,但它的应用软件数量仍在不断增加。虽然有一些初创公司致力于开发网页应用或者Android应用,但他们的比例微乎其微。


How far can Apple push developers?

What’s the problem? At first glance, the rules seem fair enough. Apple takes a 30 percent cut of subscriptions sold through the App Store, but publishers are free to offer subscriptions elsewhere, for example through their website. (There’s something kind of hilarious about the fact that Apple says explicitly, “Since Apple is not involved in these transactions, there is no revenue sharing or exchange of customer information with Apple.” Uh, thanks?)

But here’s the catch: If developers offer subscriptions elsewhere, they have to offer them inside their iPhone and iPad apps too, and at the same price. Developers are also forbidden from including links inside their app to purchase content or subscriptions outside the app. That even affects products like Amazon’s Kindle app, which includes a link to buy books for Kindle.

TechCrunch’s MG Siegler does a good job of laying out Apple’s likely rationale. The company has created what is likely to be the most user-friendly subscription service anywhere. In order to make it work, however, publishers can’t just increase the prices within their apps to incorporate Apple’s 30 percent cut while leaving subscriptions lower elsewhere. Otherwise, users will be torn between the superior experience and the lower price.

That may be true, but it’s not sitting well with everyone. Rhapsody, for example, says that its subscription model won’t work if Apple takes a 30 percent cut, and that it will be “collaborating with our market peers in determining an appropriate legal and business response to this latest development.” At the Think Vitamin “web practioner’s blog”, Ryan Carson argues that this should be the spur developers need to finally embrace mobile websites using technology like HTML5, rather than building native apps that are subject to Apple’s rules.

Of course, the App Store has faced to developer criticism from the beginning, yet the number of apps keeps growing. While I’ve seen a few startups who focus exclusively on mobile Web or Android, they’re pretty rare.

So I’m very curious to see to most developers will continue to play ball with Apple, or if this will be the restriction that pushes them over the edge. My guess: As is often the case, this will come down to money. If companies can still make a profit through Apple’s new model, most of them will learn to live with it.(Source:venturebeat)