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游戏开发商谈《Mega Jump》95美元内置付费功能

发布时间:2011-02-15 15:04:40 Tags:,,,,

与其他的工作室一样,加拿大新兴手机游戏公司Get Set Games一开始在App Store上也是惨谈经营,直到将《Mega Jump》这款游戏设置为免费模式,才开始时来运转。据游戏邦了解,该游戏变身为免费模式后,游戏下载量猛增,随后又推出了Android版本,这一举措更使游戏市场行情持续走俏。

该公司主管Derek van Vliet在最近的采访中介绍了这款游戏的相关情况,下文为访谈内容:

Mega Jump

Mega Jump

《Mega Jump》发行9个月就创造了1000万次的下载量,这真的是个好消息。请问你认为《Mega Jump》的下载量还会上升多少?

我们很高兴《Mega Jump》有如此之多的玩家,它的下载量毫无减缓的趋势。事实上,这款游戏现在的用户已经逼近1100万了。

游戏植入Android平台后,用户反应怎么样?

游戏在Android平台的反响很好。Android玩家渴望在该平台上玩到好游戏,从《Mega Jump》的用户反馈中就可以看出这一点,大家的普遍的反应是:再多给点好游戏。

Android和iPhone这两个平台有何区别?

我们尽量让《Mega Jump》在Android上的游戏体验和iPhone保持一致。我们在Android发行的游戏是在iPhone上的第7个更新版本(游戏邦注:该版本于2010年8月发行)。我们目前着力让Android版本的游戏功能跟上iPhone版本。

我们在Android上实行相同的营收方式(内置付费功能+TapJoy)。我们发现该平台的内置付费功能并不像在iOS上那么受欢迎,但使用TapJoy方式付费的ARPDAU却和iOS平台上的差不多。

你们会把《Mega Jump》植入其他手机平台吗?

我们有考虑把《Mega Jump》植入其他平台,但现在还不到讨论具体细节的时候。

你们刚刚提高这款游戏的内置付费功能的付款上限。真的有人愿意花95美元购买Mega积分吗?

我们已经得到一些宝贵的经验——不要低估用户为自己喜爱的游戏消费的热情,而应该努力为用户扫清付款障碍。游戏中添加的95美元内置付费功能,已经成为我们主要的营收来源之一。

就为玩家提供免费的魔力值而言,像TayJoy这种按安装奖励(pay for install)的服务模式有多重要?

这一点对我们非常重要。因为有些人可能没有信用卡(像小孩),有些人盗版游戏(游戏邦注:有些人会盗版免费的游戏),所以游戏植入TayJoy提供的服务后,我们的营收翻了三倍。

Get Set Games的下一个目标是什么?

我们会针对《Mega Jump》推出一些更出色的升级版本,希望它能够吸引更多的用户。

我们目前也正在制作除了《Mega Jump》之外的其他游戏,它虽然也基于同样的背景,拥有同样的玩法设置,但会是一款完全不同的游戏。另外,我们还希望把《Mega Jump》引入更多的平台。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Get Set Games’ van Vliet says $95 Mega Jump in-app purchase has become one of our most lucrative sources of revenue

Like many studios, Canadian start up Get Set Games initially struggled to gain traction on App Store, at least until it switched its Mega Jump game freemium.

The result has been millions of downloads, and following its release on the Android Market, that rate continues to accelerate.

We caught with director Derek van Vliet to find out more.

Pocket Gamer: Ten million downloads is good going in 9 months. How high do you think Mega Jump can go?

Derek van Vliet: We’re thrilled with how many people play Mega Jump on a regular basis. It’s showing no signs of slowing down. In fact, after announcing 10 million users on this past Friday, we’re already very close to 11 million.

What’s the reaction been taking the game to Android?

The reception on Android has been fantastic. Android players have been yearning for some good games to play on the platform and it shows in their feedback about Mega Jump. The general

reaction has been: give us more.

Are there any differences between the two platforms?

We tried our best to make sure the Mega Jump experience on Android was consistent with the iPhone experience. The version we launched for Android was based on update 7 of the iPhone version (released in August 2010). We’re currently working on bringing the Android version up to feature parity with the iPhone version.

We’re using the same monetisation on Android as well (in-app purchases + TapJoy). So far we’ve found that the IAP is less well received than it is on iOS but TapJoy is generating about the same ARPDAU as it does on iOS.

Will Mega Jump be heading over to other mobile platforms?

We are considering a number of other platforms to bring Mega Jump to, but it’s too early to go into detail on this.

You’ve just increased the top in-app purchase amounts. Are people really prepared to spend up to $95 on in-game Mega Points?

We’ve learned a couple of valuable lessons – never underestimate how much people are willing to pay for a game they love, and remove any barriers that stop them from paying. Since adding the $95 in-app purchase, it has become one of our most lucrative sources of revenue.

How important is the ability to offer pay for install services such as TayJoy in terms of providing players with free MP?

This is extremely important for us. It has allowed us to monetise people who may not have access to a credit card (such as children) and pirates (yes – people actually pirate free games).

After adding the TapJoy offer wall to Mega Jump, our revenue tripled.

What’s next for Get Set Games?

We’re working on some more awesome updates to Mega Jump. We want it to be the game that keeps on giving to players.

We’re also working on a follow-up game to Mega Jump. It will be based in the same universe and have the same action-packed arcade style of gameplay, but will be a completely different game.

And as I mentioned, we’re also looking at taking Mega Jump to more platforms.(Source:pocketgamer.biz)


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